RSSCategory: Marketing

Significant Business Problem: Lousy Implementation of Strategy

December 26, 2010 | By | 7 Replies More
Significant Business Problem: Lousy Implementation of Strategy

When 20 percent of the most powerful business leaders in The United States lose their jobs, there is a problem! Top business consultants have argued for business to better strategize, align, and implement.

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Marketing Works Better When it Supports the Sales Process Directly

November 24, 2010 | By | 6 Replies More
Marketing Works Better When it Supports the Sales Process Directly

There is a strange but all too common phenomenon in corporate America –– the marketing department and the sales department are at odds with one another. They don’t like each other. They don’t talk to each other. And they certainly don’t listen to each other.

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Etching Your Business in People’s Memory

November 5, 2010 | By | 2 Replies More
Etching Your Business in People’s Memory

Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.

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10 Marketing Basics for Your Home Business

November 1, 2010 | By | 1 Reply More
10 Marketing Basics for Your Home Business

If you want your business to thrive and grow, you need to be actively marketing the business. To really become successful, you must integrate your marketing plan into your daily, weekly, and monthly to-do list. Here are 10 general marketing strategies that you need to be doing to reach your target markets and grow your business.

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When Your Logo Design Speaks Well of You

October 14, 2010 | By | 3 Replies More
When Your Logo Design Speaks Well of You

Whether you are in a corporate environment or running your own small-scale or home-based business, your business logo design must be one that speaks what you want it to say, and it must relay the message accurately.

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Nurture Your Business Relationships

October 11, 2010 | By | Reply More
Nurture Your Business Relationships

Mutually beneficial partnerships can be important to get things done, achieve your goals and grow your business. Thus, it is important that you nurture and protect these relationships.

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Do-It-Yourself Public Relations

September 14, 2010 | By | 1 Reply More
Do-It-Yourself Public Relations

For startup entrepreneurs operating on a shoestring budget, hiring someone to do public relations may not be practical or affordable. As a result, they simply do their own PR. Learn about a new service helping do-it-yourselfers manage an effective PR campaign.

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Is Your Home Business Delivering Quality Customer Service?

September 9, 2010 | By | 4 Replies More
Is Your Home Business Delivering Quality Customer Service?

One way to compete with big businesses is through the quality of customer service that you provide. Big businesses can be cold and impersonal, and home businesses can give their clients better attention and customer care. Unfortunately, that is not often the case. There are home businesses that suck at providing customer service.

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Should You Opt for Virtual Receptionist Services For Handling Your Important Customer Calls?

August 12, 2010 | By | 3 Replies More
Should You Opt for Virtual Receptionist Services For Handling Your Important Customer Calls?

As a home business entrepreneur, appointing a full-time in-house receptionist may be a harder alternative. Many instead opt for a virtual receptionist to handle important customer calls. Though handling these calls on your own immediately makes sense; a closer look at issues may reveal more information and help you make the right decision.

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Are Your Telephone Manners Turning Off Customers?

July 24, 2010 | By | 5 Replies More
Are Your Telephone Manners Turning Off Customers?

How you answer the telephone can make – or break – your business. The telephone is a powerful sales medium for your business. It is a great tool to generate more sales and keep existing customers. It can serve as the gateway for prospects to make a purchase or use your service. How are you answering your telephone?

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