When 20 percent of the most powerful business leaders in The United States lose their jobs, there is a problem! Top business consultants have argued for business to better strategize, align, and implement.
There is a strange but all too common phenomenon in corporate America –– the marketing department and the sales department are at odds with one another. They don’t like each other. They don’t talk to each other. And they certainly don’t listen to each other.
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.
If you want your business to thrive and grow, you need to be actively marketing the business. To really become successful, you must integrate your marketing plan into your daily, weekly, and monthly to-do list. Here are 10 general marketing strategies that you need to be doing to reach your target markets and grow your business.
Whether you are in a corporate environment or running your own small-scale or home-based business, your business logo design must be one that speaks what you want it to say, and it must relay the message accurately.
Mutually beneficial partnerships can be important to get things done, achieve your goals and grow your business. Thus, it is important that you nurture and protect these relationships.
For startup entrepreneurs operating on a shoestring budget, hiring someone to do public relations may not be practical or affordable. As a result, they simply do their own PR. Learn about a new service helping do-it-yourselfers manage an effective PR campaign.
One way to compete with big businesses is through the quality of customer service that you provide. Big businesses can be cold and impersonal, and home businesses can give their clients better attention and customer care. Unfortunately, that is not often the case. There are home businesses that suck at providing customer service.
As a home business entrepreneur, appointing a full-time in-house receptionist may be a harder alternative. Many instead opt for a virtual receptionist to handle important customer calls. Though handling these calls on your own immediately makes sense; a closer look at issues may reveal more information and help you make the right decision.
How you answer the telephone can make – or break – your business. The telephone is a powerful sales medium for your business. It is a great tool to generate more sales and keep existing customers. It can serve as the gateway for prospects to make a purchase or use your service. How are you answering your telephone?