It is important to manage your online brand. Here are tips on how to promote your personal brand online and take advantage of the countless benefits of the Web.
Establishing a brand name is necessary when the reputation, the particularity of the service you provide or the ability to compete in the industry significantly impact the success of the business. Learn how to create a brand for your business.
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.
Whether you are in a corporate environment or running your own small-scale or home-based business, your business logo design must be one that speaks what you want it to say, and it must relay the message accurately.
When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about.
Have you always wondered how your competitors are getting write-ups and articles in newspapers, magazines and trade journals? You constantly submit articles and press releases but none of them have gotten published. You ask yourself why, only to find out the reasons can be resolved quickly. 1. Understand that newspapers, magazines and trade journalists are […]
I am currently reading an excellent book “World Famous: How to Give Your Business a Kick-Ass Brand Identity” by David Tyreman. A passage that struck me talks about the fallacy of being everything to everyone (which according to the author the big businesses do not even do): For your business to join the ranks of […]
Many small and home-based business owners consider branding to be an exclusive domain of big companies. It is something that Coke, Nike, Apple, Disney and other companies with big marketing budgets engage in. And this is often a big mistake. Many small businesses unfortunately fail to reap the benefits of having developed a strong brand […]