Building a strong brand is crucial to any business. One of the easiest and most cost-effective ways to begin building your brand is to add public relations to your marketing strategy.
Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your credibility as an expert, get more clients, and increases sales. Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show. Many business […]
Have you always wondered how your competitors are getting write-ups and articles in newspapers, magazines and trade journals? You constantly submit articles and press releases but none of them have gotten published. You ask yourself why, only to find out the reasons can be resolved quickly. 1. Understand that newspapers, magazines and trade journalists are […]
If you’ve been wanting to get as much press as you can for your business without busting your bank by hiring a public relations firm, read Jason Calacanis of Silicon Alley Insider’s 10 tips on how to get PR for your startup. His tips, though, are not for the faint of heart or the introverts […]