Before a customer makes a purchase, he or she first goes through a series of stages called “buyer readiness.” Learn the 6 stages of buyer readiness.
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals.
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, […]
Networking is an effective way of prospecting customers and seeking out people who can help your business grow. It should be an integral part of every small and home-based owner’s marketing plans.