RSSCategory: Marketing

6 Stages of Buyer Readiness

September 14, 2005 | By | Reply More
6 Stages of Buyer Readiness

Before a customer makes a purchase, he or she first goes through a series of stages called “buyer readiness.” Learn the 6 stages of buyer readiness.

Read More

Book Summary: EVEolution: Understanding Women Eight Essential Truths that Work in Your Business and Your Life

April 27, 2005 | By | Reply More
Book Summary: EVEolution: Understanding Women Eight Essential Truths that Work in Your Business and Your Life

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals.

Read More

5 Breakthrough Marketing Ideas

February 24, 2005 | By | Reply More
5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, […]

Read More

Powerful Networking: Focus on Building Connections, Not Closing Sales

January 24, 2005 | By | Reply More
Powerful Networking: Focus on Building Connections, Not Closing Sales

Networking is an effective way of prospecting customers and seeking out people who can help your business grow. It should be an integral part of every small and home-based owner’s marketing plans.

Read More