Book Summary: EVEolution: Understanding Women Eight Essential Truths that Work in Your Business and Your Life
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals.
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a lot about breakthroughs; is it all hype, […]
Networking is an effective way of prospecting customers and seeking out people who can help your business grow. It should be an integral part of every small and home-based owner’s marketing plans.