Given the strong presence of female consumers, both big and small businesses continue to meet the needs of women everywhere. We have listed some unique, interesting small business ideas catering to the female consumers and created by women entrepreneurs.
Entrepreneurs across the globe have recognized the business potential in offering secure transportation options for women. Women-only transportation companies such as taxi-services are gaining ground in countries such as the United Kingdom, Lebanon, Iran, Egypt, among others.
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals.