Women control a huge percentage of total consumer spending. In many households, the moms hold the purse strings and buy for the family. Given the strong presence of female consumers, both big and small businesses continue to meet the needs of women everywhere.
We have listed some unique, interesting, even innovative businesses catering to the female consumers. Some of these businesses are truly unique and groundbreaking; while others focus on a specific niche. Some of these business ideas turn existing concepts upside down, while others improve everyday products and found success through their innovations and improvements.
Here are some unique businesses targeted to female consumers, created by women entrepreneurs themselves:
Wouldn’t it be fun to have different shoes everyday — but without creating a massive hole your wallet? Lindsay Phillips stumbled on the idea of creating flip flops with interchangeable straps and accessories, allowing women to create different looks with their footwear.
Founder of the company that carries her name and creator of Switch Flops, Phillips was just a teenager when she got the idea of switching the straps of her flip flops from a high school art project. Today, the company Lindsay Phillips has grown into a multi-million business. In addition to interchangeable flip flops, her company now offers ballet shoes, wedges, and sandals that women can accessorize differently to create different looks with just one shoe. Read more of Lindsay Phillips’ simple yet highly successful business idea.
Twins Izzy and Coco Tihanyi founded Surf Diva, the surf camp taught for girls, by girls. Founded in 1996 with only $328 in capital and using Izzy’s surfboard collection, Surf Diva has become the world’s #1 surf school for women.
Stacy Struminger and Rachel Teyssier decided to create their own line of fashionable waterproof garment for women who won’t let rain dampen their fashion cred. Called RAINRAP™, its design combines the popular style of the pashmina and wrap. It is designed as waterproof, reversible, light-weight, fast drying, easy to store (folds up to fit in your handbag and/or suitcase), and comes in four colorful combinations. Read how they started their fashionable rain gear clothing line business.
Dan Yang, after seeing her baby’s fascination with her smart phone, looked for a technology toy that will appeal to her baby like her smart phone yet will satisfy her baby’s curiosity. She wanted that would help her baby learn, enhance her play, and satisfy her curious fingers but she couldn’t find one. She saw this as an opportunity and created her own child-friendly gadget herself. Dan Yang is now CEO of Rullingnet and the inventor of their flagship product, VINCI Genius Tablet. Read more about Dan Yang and her VINCI Genuis Tablet.
With a changing body and growing belly, the question of what to wear especially on special occasions have vexed a lot of pregnant women everywhere. Marcelle Costello started RentMaternityWear.com where pregnant women can rent special occasion clothes and dresses – such as baby showers, cocktail parties, weddings, even date nights – without breaking the bank. Read more about maternity wear rentals.
Families are often looking for quality care providers in a moment’s notice. They want someone they can trust, well-recommended and vetted to care for their love ones. Shiela Lirio Marcelo started Care.com, which has grown to become one of the largest online marketplaces for caregivers — including babysitters, senior care givers, pet sitters, even housekeepers. Read how Shiela Lirio started Care.com.
The cell phone has rapidly become an ubiquitous accessory used by people not only to call. It has become a must-bring-anywhere tool, alongside their wallets, keys, credit cards and other essentials. And therein lies the challenge: carrying all the must-bring items can be cumbersome. To make it easy to carry all these essential everyday items, Jamie James created Cellfolio, a cell phone case that also serves as a wallet designed to make carrying cash, cell phone, and credit cards easier and more convenient. Instead of carrying several items in different ways, a person can have all their essentials in one case. Learn how Jamie created Cellfolio.