RSSCategory: Marketing

The Secret of Sending Press Releases

September 27, 2007 | By | 3 Replies More
The Secret of Sending Press Releases

ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases: Set an […]

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How to Negotiate Effectively

September 13, 2007 | By | Reply More
How to Negotiate Effectively

The ability to know how to negotiate — and negotiate well — is an important element of entrepreneurial success. You negotiate with vendors, with customers, with your bank or investor — practically everyone you will work with in your business. Negotiating is an integral process in business as your needs and goals differ with the […]

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How to Find Suppliers for Your Business

August 15, 2007 | By | 2 Replies More
How to Find Suppliers for Your Business

If you are starting a retail business, whether online or off, one of the first things you need to know is where to get the merchandise you will sell. And that means getting in contact with possible suppliers for your business. If for example you want to start a craft and greeting card store, here […]

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How to Get Your Product in the TV Shopping Channels

July 8, 2007 | By | 1 Reply More
How to Get Your Product in the TV Shopping Channels

TV shopping channels such as QVC has become a highly effective way for small business owners to sell products. Even if you are an unknown seller offering an unknown product, getting a slot in QVC can assure you of huge sales numbers. Imagine this: in less than 5 minutes, you can sell more than a […]

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How to Get Your Products to the Market: Dealing with Buyers

June 14, 2007 | By | 1 Reply More
How to Get Your Products to the Market: Dealing with Buyers

Whether you are an inventor or a clothing designer, you need an outlet for your products whether it is the retail store across the street or Bloomingdale’s. Of course, the bigger the store, the greater the chances for success. But the problem is: how do you get your products into the shelves of these retailers? […]

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How to Succeed in Network Marketing

June 2, 2007 | By | Reply More
How to Succeed in Network Marketing

We have never really focused on network marketing here at PowerHomeBiz. But according to the Direct Selling Association, 54 million entrepreneurs worldwide are involved in network marketing, otherwise known as direct selling and multi-level marketing. In the US alone, about 175,000 people start a network marketing business every week. If you are involved in network […]

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How to De-Risk Your Business when a Competitor Arrives

May 11, 2007 | By | Reply More
How to De-Risk Your Business when a Competitor Arrives

In my post yesterday on how you can survive the arrival of a tough competitor, the book “The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs” by Adrian Slywotzky offers some questions you need to ask to help you fend off this competitor: 1. Do you have an early warning system to […]

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A Lesson in Finding a Profitable New Target Market: Case of Western Union

April 22, 2007 | By | Reply More
A Lesson in Finding a Profitable New Target Market: Case of Western Union

I was leafing through my old issues of Business 2.0 magazine and I came across a 2004 article on Western Union and how it has successfully reinvented itself by going after a new market: the foreign born workers. Western Union was at one time the monopoly national communications company, especially in the 19th century up […]

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Shotgun vs Rifle Approach to Marketing Your Home Business

March 6, 2007 | By | Reply More
Shotgun vs Rifle Approach to Marketing Your Home Business

One of the long standing arguments in business is whether to use the shotgun or rifle approach in marketing. Shotgun approach typically involves reaching as many people as you can, such as mass marketing through TV, Cable and radio. On the Web, it means doing a lot of advertising from banners to text ads in […]

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Mobile Marketing: How Home Businesses can Tap the Mobile Phones to Reach their Customers

February 14, 2007 | By | Reply More
Mobile Marketing: How Home Businesses can Tap the Mobile Phones to Reach their Customers

Cell phones have become an ubiquitous accessory in our society today. How do we tap the mobile market to reach our audiences? Should home-based entrepreneurs start learning about mobile marketing?

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