Your business is only as good as the number and quality of customers you bring to it. Customers are the lifeblood of your business, and you need to always review how you are getting customers, and more importantly, how you are keeping them as customers. Some questions you need to think about: How well are […]
Marketing
Price Discount Considerations
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]
Pitching the Media Correctly to Market Your Home Business
We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.
Grandparents: How to Reach this Market for Your Business
Grandparents are a huge market to tap, whether you are directly targeting them for your seniors travel business or indirectly for your children’s toys business. Estimates from different surveys show that there are anywhere from 30 to over 70 million of grandparents in the United States alone, and a sizeable portion of these grandparents take […]
60 Time-Tested Marketing Offers
What type of offers from marketers do you respond to? For me, I love free bags from fashion magazines subscriptions, and free cosmetics from beauty brands. I also love free shipping and discount coupons I get from retailers. I also love the rewards program of retailers as well as all the discounts I can get. […]
Marketing to the Super Niche
I am currently reading an excellent book “World Famous: How to Give Your Business a Kick-Ass Brand Identity” by David Tyreman. A passage that struck me talks about the fallacy of being everything to everyone (which according to the author the big businesses do not even do): For your business to join the ranks of […]
Marketing Your Business in a Down Economy
Experts say that cutting marketing in tough times is a bad idea. When the going gets tough, businesses must work harder to market their businesses. In fact, they advice that now is the time to pull out all the stops in marketing. After all, it’s survival times. While there is no magic number as to […]
Selling to the SOHO Market
As a business owner, you might have experienced being contacted by other firms trying to sell their products and services to you. In my case, I get a lot of emails and phone calls from other businesses offering anywhere from their phone systems to computers to accounting services. One thing that strikes me though is […]
Pricing Strategies During a Recession
In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing. Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several […]
How to Advertise Your Business: The Case of Starting an Interior Decorating Business
Doing advertising is not a guarantee that you will reach your target audience. There’s a right and wrong way to advertise a business. Take this question raised today: I’m trying to find ideas on ways I can advertise my interior decorating business. I made really cute fliers but I don’t really get that many calls […]