For startup entrepreneurs operating on a shoestring budget, hiring someone to do public relations may not be practical or affordable. As a result, they simply do their own PR. Learn about a new service helping do-it-yourselfers manage an effective PR campaign.
Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your credibility as an expert, get more clients, and increases sales. Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show. Many business […]
This entry is part 7 of 11 in the series Home Business End of the Year ReviewMarketing is a huge chunk of your daily efforts, both in time and in expense. It is important that you periodically monitor what worked for you in terms of bringing in the most sales, increasing awareness to your brand, […]
We understand the power of the media. Being mentioned on TV, newspaper or radio can significantly boost our reach and brand, even our sales. The key question, however, is: How do we do it? Here are tips on how to pitch your press release or news item from public relations professional Kristin Marquet, President of Marquet Communications.
ChiefMarketer.com has a very interesting article that summarizes the essential elements of an effective press release. I’ve read a lot of articles on how to make your press release stand out and get noticed, but this article does a good job in outlining the strategies to ensure better pickup of your press releases: Set an […]