RSSCategory: Marketing

Givers Gain: Using Freebies to Market Your Business

March 9, 2011 | By | 4 Replies More
Givers Gain: Using Freebies to Market Your Business

How can potential customers try your wares before they buy? Most of the time people like to try what they are about to buy, before they actually make a purchase. Learn how to use free samples or freebies to market your business.

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Finding Cross-Marketing Partners: Is It as Easy-Breezy as It’s Made Out to Be?

March 6, 2011 | By | 2 Replies More
Finding Cross-Marketing Partners: Is It as Easy-Breezy as It’s Made Out to Be?

Cross-marketing partnerships are a smart and effective way to cut through the saturated online marketplace. They can help you build your network, strengthen your expert credibility and make for wider exposure much faster than you could hope for going it solo. If you’re a forward-thinking entrepreneur, chances are you’re engaging in or thinking of engaging in cross-marketing partnerships. But is finding cross-marketing partners as easy-breezy as it’s made out to be?

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20 Tips From a Sales Coach to Increase Sales Productivity

February 23, 2011 | By | 8 Replies More
20 Tips From a Sales Coach to Increase Sales Productivity

For your business to succeed, it is important to sell more. Here are 20 quick tips to help you increase your sales productivity.

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Mobile Marketing – Will it Work for Your Business?

February 21, 2011 | By | 5 Replies More
Mobile Marketing – Will it Work for Your Business?

Learn some of the different kinds of mobile advertising that are currently available and how they work. Marketing on a mobile phone has become increasingly popular ever, and you may want to consider whether mobile advertising will work for your small business.

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Understanding How Price Affects Your Customers

February 18, 2011 | By | 1 Reply More
Understanding How Price Affects Your Customers

Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right?

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When Cutting Prices: Are You Giving Away Your Profit?

February 15, 2011 | By | 2 Replies More
When Cutting Prices: Are You Giving Away Your Profit?

Are you thinking of cutting your prices to win a customer? Remember this: Cutting your price to secure the initial deal only does one thing – it takes profit out of your pocket.

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Ten Ways to Market Yourself: Create Opportunities & Build Your Brand

January 27, 2011 | By | 2 Replies More
Ten Ways to Market Yourself: Create Opportunities & Build Your Brand

But while the stock market has been rising, tax cuts have been extended and business is picking up, these are far from ideal times. High unemployment persists, and the economy still has a cautious, uncertain feeling to it. Today’s business environment remains somewhat perilous, but at the same time, there are great prospects for those who play their cards right. That’s why it is so important for you to build your personal brand and create opportunities.

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GroupOn: Small Business Lessons on Coupon Advertising (Part 2)

January 17, 2011 | By | 1 Reply More
GroupOn: Small Business Lessons on Coupon Advertising (Part 2)

Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.

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GroupOn: Small Business Lessons on Coupon Advertising

January 17, 2011 | By | 4 Replies More
GroupOn: Small Business Lessons on Coupon Advertising

Just because the marketing campaign brought additional traffic and customers to your business doesn’t mean that it increases your profitability. Some campaigns can even hurt you! Read about the experience of cafe owner Josie Burke of Posies Cafe.

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Turning Fool’s Gold into Gold

January 6, 2011 | By | 2 Replies More
Turning Fool’s Gold into Gold

The key to getting more sales is to understand more about how customers buy. Even salespeople with a lot of training make the mistake of focusing more on what they want to accomplish than on what the customer needs to know to make a buying decision.

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