RSSCategory: Marketing

How to Create a Targeted Market Opportunity

September 15, 2011 | By | 1 Reply More
How to Create a Targeted Market Opportunity

In order to be successful in any proposed business venture, there must be a market opening in the targeted industry. Learn the three steps to creating a market opening.

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Why Your Customer Doesn’t Like Your Price

September 9, 2011 | By | Reply More
Why Your Customer Doesn’t Like Your Price

When selling, there will be instances that the customer may not like your price. Learn how as a small business owner you can correct the problem and complete the sales process.

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Top 10 Reasons to Have a Presence at Tradeshows

August 30, 2011 | By | 1 Reply More
Top 10 Reasons to Have a Presence at Tradeshows

Trade shows provide a unique opportunity to boost your business. Trade show displays allow you to promote new products, gain leads and ultimately increase awareness of your organization. Check out the Top 10 reasons to have a presence at trade shows.

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Quiz: What Type of Networker Are You?

August 24, 2011 | By | Reply More
Quiz: What Type of Networker Are You?

Networking is an important strategy for marketing and building the reputation of your small business. Here’s a quiz to test your networking style.

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How to Market and Sell Food Products to Grocery Stores

August 7, 2011 | By | 4 Replies More
How to Market and Sell Food Products to Grocery Stores

Food and food-related products will always be in high demand. But the biggest challenge faced by food entrepreneurs is how to get their products in the grocery shelves. Learn how your food products can be accepted and sold in grocery stores.

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When Should a Start-Up Begin Its Marketing?

August 3, 2011 | By | 1 Reply More
When Should a Start-Up Begin Its Marketing?

Marketing is the first stumbling point for many new businesses. Learn what should be the focus of your initial marketing efforts, especially if it will be some time before your product.

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6 Do’s and Don’ts of Using an iPad on a Sales Call

July 21, 2011 | By | 3 Replies More
6 Do’s and Don’ts of Using an iPad on a Sales Call

Do you now own an iPad or other type of tablet and you’re wondering if you should use it on a sales call. Here are 6 quick rules to consider.

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Go Ahead and Fire Your Customer

July 17, 2011 | By | 1 Reply More
Go Ahead and Fire Your Customer

We all have at least one – a highly demanding customer. Despite everything we do for them, we are simply are not making any money from them. These unprofitable customers affects your bottom line profit. Learn how to deal with unprofitable customers.

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What Did You Learn from the Last Sale You Lost?

June 17, 2011 | By | 1 Reply More
What Did You Learn from the Last Sale You Lost?

Chances are that your small or home business will lose sales. Do you take the time to study why you lost the sale? It is important to look at the reasons why you lost the sales, and make sure to incorporate the learnings in your next sales call.

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What is Your Customer’s Price Tolerance Ratio?

June 10, 2011 | By | Reply More
What is Your Customer’s Price Tolerance Ratio?

Every customer has a price range where they are willing to make a decision without any further thinking. Knowing your customer’s price tolerance ratio is critical.

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