Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn’t happen. We like to think that the media or those with influence will showcase our talents and shine the spotlight on us without any work on our part. Sounds good doesn’t it? Trouble is it’s a dream – and if you wait for the shiny knight to ride up and
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