Marketing of your business goes beyond selling: it has to do with every aspect from the conception of a product through all the steps to packaging, pricing promotion, delivery and its use in the consumers’ hands.
Check out our articles and tips on how to market your business. Learn marketing strategies and promotions for your small or home-based business, including direct mail marketing, trade show marketing, public relation strategies, networking and word of mouth, and competitive analysis.
Get shoestring marketing ideas and other low-cost marketing strategies to get customers. Understand market research, branding, niche marketing and sales strategies that you can use for your business. Avoid common marketing mistakes to ensure that you are able to reach your target market effectively.
Bad news can spread like wildfire on the Internet. Learn about reputation management and how these services can help your business.
Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.
Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.
What are QR codes (quick response)? Learn what QR codes are and how you can effectively use them for direct marketing.
Remember when you would play Connect the Dots when you were small? That is what networking is like – meeting one person leads to another and another and eventually, a new client. Do you hate networking in order to market yourself? I’ve been in sales and I am an extrovert and I still get nervous […]
The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking