Photo by Tim Mossholder on Unsplash If you want your business to remain at the forefront in the race for customers for the full duration of this decade, then you now need to start focusing your attention on Generation Z. These new kids on the block are slowly but surely leaving college, getting jobs and earning their own money. This means that, in just a few short years, … [Read more...] about 2 Things You Must Do to Attract Generation Z Customers to Your Business
Marketing
How to Perform a Marketing SWOT Analysis
A SWOT analysis is a useful tool for any business, especially when it comes to marketing. If you’re finding that your marketing practices are far from effective, a good analysis using the SWOT method can set your business up for success in the coming months. SWOT stands for strengths, weaknesses, opportunities, and threats. This easy-to-use method gives you a clearer picture of … [Read more...] about How to Perform a Marketing SWOT Analysis
How to Deal with Wealthy Customers
Your clients aren't just middle-class people. Sometimes an eCommerce store finds the big fish: wealthy people. How do you work with such a target audience, how to interest them and how can you attract these wealthy customers? Why do you need premium customers? You work the old-fashioned way and profit from ordinary customers, including low-income, middle-class and very … [Read more...] about How to Deal with Wealthy Customers
Six Ways to Increase Sales by Helping People Buy
Building relationships with prospects and earning their business by staying in touch over time is a great way to gradually ramp up revenue. But what do you do if you want to make the sale today? Depending on your business, you may not have the luxury of time to sell a prospect or you may want to increase immediate ca$h flow to complement long-term sales. Barry recently … [Read more...] about Six Ways to Increase Sales by Helping People Buy
6 Ways Outsourcing Can Help You Reduce Customer Servicing Costs
Did you know that 90% of customers across the country factor in customer service when deciding whether to do business with you or not? If your level of customer service is such a significant determinant as to whether your cash register will keep ringing, you can’t underestimate its efficiency. It would be best if you moved from looking at it as purely a cost center to a … [Read more...] about 6 Ways Outsourcing Can Help You Reduce Customer Servicing Costs
How to Get the Most of Your Local Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town, including your local Chamber of Commerce. Most towns and all cities have chambers of commerce. The chamber … [Read more...] about How to Get the Most of Your Local Chamber of Commerce Membership
10 Ways Small Businesses Can Compete With the Big Boys
When mass marketers like Wal-Mart and Home Depot are moving into town, many small businesses become fearful for their very survival, particularly if these businesses become a direct competition. Yet despite the emergence of these multi-million dollar businesses, many small businesses continue to thrive and profit in the highly competitive marketplace. You may not be able to … [Read more...] about 10 Ways Small Businesses Can Compete With the Big Boys
Branding Principles for Your Small Business
Brand positioning is a crucial thing that must surely be addressed vis-à-vis implementing effective branding strategies. Thus, it is important to improve the performance of your business by utilizing using measures relevant to brand message conveyance, market strategies, and assessment of behavioral facts. So if you want to make sure that you’re in the right direction, you … [Read more...] about Branding Principles for Your Small Business
3 Tips for a Better Swot Analysis of Your Business
Quite often, we don’t give our business the depth of thought and analysis that it really deserves. Sure, we will think hard about our product and how well we can fit it in with the market, maybe even consider the competition for a bit. However, how often do we think fully about our weaknesses and opportunities? How often do we think about our threats? The biggest trap in … [Read more...] about 3 Tips for a Better Swot Analysis of Your Business
Five Creative Ways to Promote Your Brand and Business
Every business is in a perpetual search of clients. And every business wants to stand out, but most end up using pretty traditional types of marketing. While the tried and true methods of marketing still deliver results, they might not bring in customers in spades. Why not try something new and surprising? We’ve put together five creative ways to put a spotlight on your brand, … [Read more...] about Five Creative Ways to Promote Your Brand and Business
