Marketing

Marketing of your business goes beyond selling: it has to do with every aspect from the conception of a product through all the steps to packaging, pricing promotion, delivery and its use in the consumers’ hands.

Check out our articles and tips on how to market your business. Learn marketing strategies and promotions for your small or home-based business, including direct mail marketing, trade show marketing, public relation strategies, networking and word of mouth, and competitive analysis.

Get shoestring marketing ideas and other low-cost marketing strategies to get customers. Understand market research, branding, niche marketing and sales strategies that you can use for your business. Avoid common marketing mistakes to ensure that you are able to reach your target market effectively.

Five Tips to Slash Costs for a Startup

November 17, 2016 | By | Reply More
Five Tips to Slash Costs for a Startup

When starting a business, there are tons of ideas to help your business grow and succeed. Learn 5 tips to slash costs for a startup.

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What are Firms Doing to Boost Online Success?

November 8, 2016 | By | Reply More
What are Firms Doing to Boost Online Success?

The online relationship between consumer and retailer has changed, including the use of incentives. Learn what cashback marketing is and how it works.

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What You Should Know About Reputation Management Services

October 26, 2016 | By | Reply More
What You Should Know About Reputation Management Services

Bad news can spread like wildfire on the Internet. Learn about reputation management and how these services can help your business.

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Innovative Ways to Market a Restaurant Business

July 3, 2016 | By | Reply More
Innovative Ways to Market a Restaurant Business

Marketing a restaurant business can go beyond the traditional marketing techniques. Learn some innovative ideas on how to market a restaurant business.

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How to Develop a Brand: Case of a Pet Sitting Business

June 16, 2016 | By | 1 Reply More
How to Develop a Brand: Case of a Pet Sitting Business

Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.

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Leaflet Distribution as a Means to Advertise Your Home Business

March 24, 2016 | By | Reply More
Leaflet Distribution as a Means to Advertise Your Home Business

Leaflet or Circulars distribution is one of the low-cost ways many small and local businesses advertise and spread the word about the products and services they offer.

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How Effective is Your Direct Mail Envelope?

March 18, 2016 | By | Reply More
How Effective is Your Direct Mail Envelope?

If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?

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What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing

March 13, 2016 | By | 1 Reply More
What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing

What are QR codes (quick response)? Learn what QR codes are and how you can effectively use them for direct marketing.

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How to Combat Skepticism

March 10, 2016 | By | Reply More
How to Combat Skepticism

Many prospects are inherently skeptical, especially if you make major marketing mistakes. What are the marketing mistakes you’re making that are increasing the skepticism of your potential clients?

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Networking Scares You? 7 Networking Tips for Entrepreneurs

March 5, 2016 | By | Reply More
Networking Scares You? 7 Networking Tips for Entrepreneurs

Remember when you would play Connect the Dots when you were small? That is what networking is like – meeting one person leads to another and another and eventually, a new client. Do you hate networking in order to market yourself? I’ve been in sales and I am an extrovert and I still get nervous […]

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How to Answer the “What do you do?” Question from Prospective Clients

March 3, 2016 | By | 1 Reply More
How to Answer the “What do you do?” Question from Prospective Clients

The first question everyone asks us is “What do you do?” Learn how to answer this question and understand what the prospective client is really asking

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How to Do Follow-Up Calls

March 2, 2016 | By | Reply More
How to Do Follow-Up Calls

Whether you are selling software, services or other products, marketing often converges to a crucial step: Follow-Up Call. Learn how to do follow-up calls effectively

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