Web scraping is also known as web crawling. It refers to the data extraction or collection of large amounts of data from the web. With the right web scraping tools in place, your company benefits from advanced marketing intelligence to develop key strategies. Between proxies and captchas, the data extraction process is extremely technical and time-consuming. That’s why using … [Read more...] about How to Gather Marketing Intelligence with Web Scraping Tools
Marketing
Business Storytelling: 7 Tips to Drive Customer Engagement
Stories have a way to drag us into the narrative and keep our interest until the very end. The power of the stories made the marketers thinking, can we use it for business purposes? And the answer is yes. The effect of such content has turned storytelling an imperative in marketing. It can help you to connect with the customers, build trust, and drive customer engagement. … [Read more...] about Business Storytelling: 7 Tips to Drive Customer Engagement
Old Digital Marketing Channels that Still Work
Every business aims to reach its targeted audience to promote their products or services and make a profit out of it. For this purpose, marketing is as necessary for your business as the water for the growth of plant life. There is a multitude of marketing channels, including the Digital and Non-digital, which can help you in marketing your business. The dot-com phenomena … [Read more...] about Old Digital Marketing Channels that Still Work
3 Unconventional Ways to Find New Clients
Without new clients, your business will stall, so it pays to be proactive. You can post ads locally and online or rely on word of mouth marketing to boost your brand message. These strategies are all proven and likely to prove effective, but it’s worth thinking outside the box, too. In this article, we suggest a few ways to find new clients that are less than conventional. … [Read more...] about 3 Unconventional Ways to Find New Clients
You’ve Gotta Start Somewhere: A Beginner’s Geofencing Marketing Guide
Our society spends a lot of time out and about. We pass new, unfamiliar stores every day as we run errands or meet up with friends. While we're out, we're checking our phones half the time, heads ducked toward our screens instead of the world around us. In fact, over 66% of Americans own a smartphone. So how do you use the combination of passing foot traffic … [Read more...] about You’ve Gotta Start Somewhere: A Beginner’s Geofencing Marketing Guide
