I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I walked past a demonstration booth at one of those big show events. I even knew it was coming. About 50% of the people walking out carried two bright yellow cylinder things. As we walked toward the convention center, I told Tim (my other half), "There's one … [Read more...] about 5 Ways to Encourage Impulse Purchases
Marketing
5 Sure Ways to Increase Sales Immediately
Last week, one of my clients, we'll call him Rick, had a demo scheduled with a prospect. They typically did the standard "show up and throw up" early in the sales cycle. Trying to shorten the sales cycle, I asked naively, "Why does the customer want to buy? What are they trying to accomplish?" Rick couldn't tell me. I asked if he thought the salespeople knew. He said no. I … [Read more...] about 5 Sure Ways to Increase Sales Immediately
Building a Strong Brand Identity: 5 Steps for Business Owners
Building a strong brand identity is essential to being seen and engaging with your target market in the cutthroat business world. A strong brand identity helps you stand out from competitors and fosters customer loyalty and trust. Here are five crucial steps to creating a memorable and long-lasting brand identity for entrepreneurs trying to make a name for themselves in the … [Read more...] about Building a Strong Brand Identity: 5 Steps for Business Owners
5 Ways Your Small Business Can Conquer Larger Customer Base
Despite the challenge of capturing a large customer base in a competitive market, small businesses can effectively grab the attention of extensive audiences with appropriate strategies. Discover five impactful strategies for your small business to broaden its influence and connect with a broader audience, enhancing its overall reach. Explore innovative methods to extend … [Read more...] about 5 Ways Your Small Business Can Conquer Larger Customer Base
Top 4 Business Strategies to Beat Your Competitor in 2024
It's never too late to transform your business by changing your strategies and making them more adaptable to the current market scenario. Becoming future-ready is not an option anymore – it’s a necessity. The future is unpredictable, but having updated and focused business strategies can help set you up for success when the right time arrives. Having the right business … [Read more...] about Top 4 Business Strategies to Beat Your Competitor in 2024