Photo by Rohan on Unsplash A logo is by far the most important element of a brand’s visual identity and it is impossible to overestimate its impact on the overall business performance. You’ve probably heard that the first impression is the best impression, which is exactly why you must create a logo that wins over the audience at first sight. Of course, a good logo can … [Read more...] about How to Design a Killer Company Logo While Improving Your Brand
Marketing
Why Your Small Business Needs to Embrace Video Marketing
Are you looking for a way to boost your sales? Choosing the right way to market your business is essential when trying to expand. With all of the different marketing options out there, finding the right fit for your company can be a bit difficult. For years, business owners have been taking advantage of the power of video marketing. Video is one of the most versatile and … [Read more...] about Why Your Small Business Needs to Embrace Video Marketing
Essential Tips For Generating Leads For Your Home Business
Having a home business is now one of the newest trends in the business industry. The reason for this rising trend is because doing work in your primary residence can save you from rental fees and other miscellaneous expenses. Some home-based businesses are interior decorators, truckers, and software trainers. While some are even licensed professionals. Whatever industry … [Read more...] about Essential Tips For Generating Leads For Your Home Business
Effective Print Marketing Solutions for Small Businesses
Photo by Kevin Grieve on Unsplash Though digital marketing has changed the game for businesses large and small, it doesn’t take away from the significance (and necessity) of print marketing. In fact, there are lots of businesses that make the mistake of focusing their time, money, and resources into digital marketing. What isn’t understood, however, is that print materials … [Read more...] about Effective Print Marketing Solutions for Small Businesses
Tips and Techniques for Researching the Competition
There is no industry or field these days that does not include healthy competition. This is true of retail, food service, medicine, and real estate. There are usually businesses or companies that offer customers something similar to you. This doesn’t mean that they are the obvious subject matter experts even if they’ve operated longer than you. With the right information, you … [Read more...] about Tips and Techniques for Researching the Competition
Networking Without Fear: Tips to Overcoming Social Anxiety
In the world of business, if you want to gain brand recognition, learn more about your industry, develop business relationships, or even track down new leads for future opportunities, networking is the most effective solution. Yet, for some entrepreneurs, the idea of being in a room full of strangers and striking up conversations is scary. In fact, the very thought of it makes … [Read more...] about Networking Without Fear: Tips to Overcoming Social Anxiety
Tips on Creating Attractive Banner Stand Displays for Trade Shows
Trade shows provide a good exposure where vendors and clients meet for business. Ideally, most of the people visiting trade shows have financial ability to purchase. What they are looking for is a good deal. To generate traffic to your stand, you need to be visible. Banners are still the way to go for stand advertising. With the advancement in technology, styrene signs are … [Read more...] about Tips on Creating Attractive Banner Stand Displays for Trade Shows
Price Perception: The Psychology of Pricing
Pricing is more than just about numbers; it is a play on perception. In many cases, the psychology of pricing is more important than the actual price itself. And small businesses that understand how psychology plays with their pricing strategies can come out the winners. People process numbers differently, and we'll often never know what is in their minds when they consider … [Read more...] about Price Perception: The Psychology of Pricing
How to Keep Cockroaches From Your Business
Photo by Toa Heftiba on Unsplash Whether you are running a home-based business or have a commercial establishment like a restaurant, nothing threatens your reputation faster than cockroaches. Not only do they look creepy and can cause a repulsive reaction from people, but cockroaches are a health risk that can seriously jeopardize the operation of your business. As a … [Read more...] about How to Keep Cockroaches From Your Business
How to Gather Marketing Intelligence with Web Scraping Tools
Web scraping is also known as web crawling. It refers to the data extraction or collection of large amounts of data from the web. With the right web scraping tools in place, your company benefits from advanced marketing intelligence to develop key strategies. Between proxies and captchas, the data extraction process is extremely technical and time-consuming. That’s why using … [Read more...] about How to Gather Marketing Intelligence with Web Scraping Tools
