Marketing is one of the most vital aspects of a business. Not only does it portray your brand image, but it also connects you directly with your target audience. While companies can experience difficulties with their strategies, small businesses have a more complex situation. With limited resources and a small following, it can take a long time before they see any … [Read more...] about 5 Common Marketing Challenges Your Small Business May Face
Marketing Mistakes
How to Combat Skepticism
People are more skeptical than ever. They are skeptical about the government, business, professional sports, medicine, entertainment, media, religion and technology (to name just a few institutions that impact our lives daily). In the middle of all of that skepticism you attempt to market your services - you try to tell the world (or those in your market niche) how wonderful … [Read more...] about How to Combat Skepticism
7 Big Marketing Mistakes You Should Avoid
In a previous issue of Sun Magazine was an interview with Studs Terkel. Terkel has written several books that are essentially an oral history of the United states in the last half of the 20th century. His famous book, Working: People Talk About What They Do All Day and How They Feel About What They Do chronicled the daily work lives of ordinary people. And his 1984 book, The … [Read more...] about 7 Big Marketing Mistakes You Should Avoid
8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest way to market and grow your business or it can be one of the quickest way to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy. To grow your business you need to attract the attention of your prospects, advertising can help … [Read more...] about 8 Common Marketing Mistakes to Avoid
13 Marketing Mistakes to Avoid
To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes. While this list doesn't cover all of the possible marketing mistakes, it does describe some of the most expensive, … [Read more...] about 13 Marketing Mistakes to Avoid