All small businesses, regardless of the type of business it is, should be aware of their online presence and take steps to protect their online reputation. One part of that process is being aware of online review sites that post customer feedback, reviews, and recommendations. Once you know where your business is getting review traction online, it is time to be proactive … [Read more...] about How to Leverage Online Review Sites in Your Small Business
Internet Marketing
How to Attract New Visitors to Your Business Blog
Some business owners harbor the misconception that their company’s blog is destined to hold only a limited appeal. It can be easy to make this assumption. After all, if your business blog deals with a niche subject matter, then professionals may reason that no matter what they write, they’ll be unable to attract a wide audience. Yet, this simply isn’t true. While it can be … [Read more...] about How to Attract New Visitors to Your Business Blog
Innovative Ways You Can Improve Your Brand’s SEO Without Any Effort
With so many businesses and brands shifting towards the internet to gain more customers, there has been a certain level of competitiveness when it comes to search engine optimization. You might be wondering what SEO is and how it can affect your business when all you want is to have your brand stand out. To put it in very simple terms, nowadays people get most if not all their … [Read more...] about Innovative Ways You Can Improve Your Brand’s SEO Without Any Effort
Ways For Portraying Your Positive Company Culture on Social Media
Company culture is an important factor that differentiates your business from competitors, making it attractive to both new employees and customers. While most companies have leadership principles outlined in their company handbook, actions often speak louder than words. The importance of corporate culture The corporate culture is indeed very important, especially for the … [Read more...] about Ways For Portraying Your Positive Company Culture on Social Media
2020’s Ultimate Guide to Improving Your Google Ads Campaign
If you want more results from your Google Ads campaign, think about optimizing it. On paper, optimizing that Google Ads campaign of yours may look complex. However, in reality, it is doable. Of course, Google keeps on making changes. But this shouldn't scare you from optimizing your campaign. All you need is to continuously optimize the programs. On those lines, this guide is … [Read more...] about 2020’s Ultimate Guide to Improving Your Google Ads Campaign
5 Tips to Build an Effective Content Strategy for Your Event Marketing
When it comes to event success, organizing, running, and reporting are not the only things that matter. A well-design content marketing strategy also plays an important role. Here is the truth: if you don’t put any efforts into marketing, your event will likely fail. You will invite the best speakers, book the most comfortable conference hall – but no one will attend your … [Read more...] about 5 Tips to Build an Effective Content Strategy for Your Event Marketing
The Technical Errors That Will Impact Your SEO Performance
When it comes to technical errors affecting your SEO, it can be difficult to know where to start and what SEO mistakes you should tackle first. From simple issues such as your website not being indexed correctly to your site not being optimised for mobile, it’s important to know some of the most common technical errors your website might face and what you can do to fix … [Read more...] about The Technical Errors That Will Impact Your SEO Performance
What Are the Benefits of Local SEO?
As more consumers abandon brick-and-mortar businesses in favor of online retailers, a refined search engine optimization strategy becomes all the more crucial for small businesses and corporations alike. According to a 2020 study, the number of online shoppers just cleared the two-billion mark, forcing companies to set generous digital marketing budgets. If you’re a business … [Read more...] about What Are the Benefits of Local SEO?
Digital Marketing for Your Small Business on a Budget
Most entrepreneurs believe that you have to spend a lot on marketing in order for it to produce viable results. However, it is quite likely that you don’t need to spend as much for an effective marketing campaign. Many a business already has a tight budget, so why spend a large percentage of it on advertising? How to decide about the best approach? >> RELATED: 10 Must-Have … [Read more...] about Digital Marketing for Your Small Business on a Budget
How Social Shares Affect SEO Rankings
For a long time now, the connection between social media and SEO has remained uncertain. The internet is full of contradicting opinions and answers to this subject. The truth is social media pages sometimes appear in search engines like Bing and Google. What is not clear is whether these pages affect any SEO ranking and algorithms. Social media activities do not … [Read more...] about How Social Shares Affect SEO Rankings
