Social media is an ever-growing marketing platform. With new users joining daily and new marketing angles emerging all the time there are so many possibilities right at your fingers tips. The most exciting part is really connecting with your target client and making meaningful connections that you wouldn’t have had to opportunity to do so otherwise.
So with all the changes going on all the time and new possibilities, how can you continuously grow you network effectively? We’d like to share 4 foundations that ring true in any network you join and no matter what changes they make.
1st Foundation: Always be yourself and represent your branding.
In reality this means two things.
First, stay true to your branding. This means colors, logos, pictures all that fun stuff. You want to have a consistent appearance online as this helps people remember and recognize you across multiple platforms.
Second, be yourself. We have a saying we like to use “Be Personable, Not Personal.” You want your interests and passions to shine through at all times so new connections can see who you are and get to know you more.
In being personable you can still keep your personal life private. Let’s give an example, if you went out to the movies with your kids and during the movie you had light bulb moment to use this in your content. People will love it! This creates a connection point between you and your readers, gives them something to relate too…and often times the message you’re teaching is conveyed much easier.
To keep your family private you could say something along the lines of “This weekend I wanted to a break from the busy office with my family and watch a good movie! Lo and behold during the movie I had break through. Doesn’t it seem like when you relax and let loose that the best ideas come to you?” That is a great introduction or lead in for a blog, your readers will connect and want to hear more.
2nd Foundation: Give credit where credit is due.
This is so important. Doesn’t it feel really great when you log into to Twitter and see that people have shared one of your blog posts with their audience? Everyone loves having this feeling! One key to growing your social media presence is by sharing useful content from thought leaders, or others, with your community. In doing so you’ll also build your relationship with that person. We share our mentors’ content all the time. We learn a lot from their content too! Here’s a few tips to make the most of sharing other’s content:
Give them credit:
On Facebook, tag their Facebook Page name. Your post will then show up on their page and their audience can see your post. On Twitter, @mention them. Your post will now be right in front of the person so they’ll see you’re acknowledging them – and more often than not they will acknowledge you, great exposure!
Leave them a comment:
If you’re sharing a good blog with your audience post why not leave a comment on the blog? You can share how you relate to the post or your opinion on the topic. This will also help your visibility with their audience.
3rd Foundation: Always seek out new connections.
Social media is online networking. When you attend networking events in person you walk around and introduce yourself. You might comment on their business card and ask questions about their business to get the conversation going. The same thing happens online. If you find someone really interesting that you want to spark a conversation, check out their website. Then send them a Tweet or post on their Facebook page. Start the conversation.
One of the most popular questions we get is “How do I find new people to connect with?” We have created a really effective process for connecting our clients with their target marketing. Let’s look at a few things you can do every week to grow your network with valuable connections:
Visit communities where your target clients “hang out” Think of thought leaders and networks that you can go to and start connecting with people. Join the conversation and share your insights. Be sure to post from your business page if you have one. This will greatly increase the awareness of your page.
Use tools like Twellow and ManageFlitter to find people in your niche. Another key activity is to monitor who your connections are talking to and check out those people. Common interests are key in connecting!
4th Foundation: Nourish existing relationships.
Building new relationships is an important piece, but don’t forget about everyone you’re already connected with. Keeping up with people is really important and without a good system in place this could become a full time job. It’s a really good idea to think long term when growing your network. Here are some ideas to put into place right now and keep your networks clean. Your schedule will really appreciate these!
Create Facebook Lists:
The lists we see most helpful are Family, Close Friends, Thought Leaders, and Industry News.
Create Twitter Lists:
Here’s some ideas to organize your Twitter followers: Retweeters (people you want to Retweet), Thought Leaders, Colleagues, and Inspirational.
We have lists on our personal accounts and honestly we would be on Facebook and Twitter all day if we didn’t have these in place. We reserve time on our calendars every day to visit our lists and engage. We have focused engagement time without having to worry about digging through the entire social feed to find exactly what we’re looking for.
By putting these foundations, and a few of your own too, into place you’ll be ready to build your networks no matter where you’re at.
Have fun and happy networking!
Resource Box/About the Author:
For more social media tips and strategies visit PMA Web Services where we share the latest information weekly!Grab your copy of “29 Ways You Can use Social Media to Build Your Business Right Now” here: http://www.peggymurrah.com/blog/