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Welcome to our comprehensive Glossary of Business Terms, with business words that begin with the letter “M.” In the complex and ever-evolving business world, staying informed about the latest terms and concepts is crucial for professionals across various industries.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Ma and Pa shop (or Mom and Pop)
A small family-run business.
Macroeconomics
The branch of economics that studies national income and the economic systems of national economies.
Mail Order
A form of retailing in which consumers order products from a catalogue for delivery to their home.
Management
The use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. The art of conducting and supervising a business.
Margin
The difference between the cost and the selling price of a product or service.
Margin of error
The an allowance made for the possibility of miscalculation.
Market
A set of potential or real buyers or a place in which there is a demand for products or services. Actual or potential buyers of a product or service.
Marketable
Possessing the potential to be commercially viable.
Market Analysis
The study of a market to identify and quantify business opportunities.
Market Development
Marketing activities designed to increase the overall size of a market through education and awareness.
Market Demand
Total volume purchased in a specific geographic area by a specific customer group in a specified time period under a specified marketing program.
Market Forecast
An anticipated demand that results from a planned marketing expenditure.
Marketing
One of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants.
Market Niche
A well-defined group of customers for which what you have to offer is particularly suitable.
Market Positioning
Finding a market niche that emphasizes the strengths of a product or service in relation to the weaknesses of the competition.
Market Share
A company’s percentage share of total sales within a given market.
Market Targeting
Choosing a marketing strategy in terms of competitive strengths and marketplace realities.
Marketing Mix
The set of product, place, promotion, price and packaging variables, which a marketing manager controls and orchestrates to bring a product or service into the marketplace.
Marketing Research
The systematic design, collection, analysis and reporting of data regarding a specific marketing situation.
Markup
The difference between the cost of a product or service and its selling price.
Mashups
Mashups are the result of merging content from a variety of different sources, and thus creating new content based on the merging and filtering of the resulting content.
Mass Marketing
Selecting and developing a single offering for an entire market.
Merchandise
Goods bought and sold in a business. “Merchandise” or stock is a part of inventory.
Microbusiness
An owner-operated business with few employees and less than $250,000 in annual sales.
Micromarketing
Marketing to individuals or very small groups.
Middleman
A person or company that performs functions or renders services involved in the purchase and/or sale of goods in their flow from producer to consumer.
Money
A medium of exchange that is accepted throughout a country as payment for services and goods and as a means of settling debts.
Money Laundering
The process of making money obtained illegally appear legitimate by passing it through banks or businesses.
Money Market
A country’s financial center, where foreign currency and domestic and foreign bills are bought and sold.
Monopoly
A market in which there is only one supplier.
Mortgage
A financial lending arrangement whereby an individual borrows money from a bank, or another lending institution, in order to buy property or land.
Multilevel Marketing or MLM
Also known as network marketing. Rather than hiring sales staff, multilevel sales companies sell their products through thousands of independent distributors. Multilevel sales companies offer distributors commissions on both retail sales and the sales of their “down-line” (the network of other distributors they sponsor). Read the following articles:
- Eleven Ways to Survive in MLM or Network Marketing
- How to Select the Right MLM Company
- Personal Recruiting: Key to MLM Success
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