Random Sampling – An unbiased sampling technique in which every member of the population has an equal chance of being included in the sample. Based on probability theory, random sampling is the process of selecting and canvassing a representative group of individuals from a particular population in order to identify the attributes or attitudes of the population as a whole.
Rate of Interest – A percentage charged on a loan or paid on an investment for the use of the money.
Rate of Return – An accounting ratio of the income from investment to the amount of investment, used to measure financial performance.
Ratio – The relationship of one thing to another. A “ratio” is a short-cut way of comparing things, which can be expressed as numbers or degrees.
Rebating – A sales promotion technique in which the customer is offered a rebate for reaching volume targets.
Receivable – Ready for payment. When you sell on credit, you keep an “accounts receivable” ledger as a record of what is owed to you and who owes it. In accounting, a receivable is an asset.
Recession – A stage of the business cycle in which economic activity is in slow decline. Recession usually follows a boom, and precedes a depression. It is characterized by rising unemployment and falling levels of output and investment.
Recurring Payments – An electronic payment facility that permits a merchant to process multiple authorizations by the same customer either as multiple payments for a fixed amount or recurring billings for varying amounts.
Redemption – The purchase by a company of its own shares from shareholders.
Redundancy – Dismissal from work because a job ceases to exist. Redundancy occurs most frequently when an employer goes out of business necessitating a cutback in the workforce, or relocates part, or all, of the company.
Refinance – To replace one loan with another, especially at a lower rate of interest.
Refund – The reimbursement of the purchase price of a good or service, for reasons such as faults in manufacturing or dissatisfaction with the service provided.
Reinsurance – A method of reducing risk by transferring all or part of an insurance policy to another insurer.
Resources – Anything that is available to an organization to help it achieve its purpose.
Response Marketing – In e-marketing, the process of managing responses or leads from the time they are received through to conversion to sale.
Response Rate – The proportion of subjects in a statistical study who respond to a researcher’s questionnaire.
Retail – Selling directly to the consumer.
Retailing – Businesses and individuals engaged in the activity of selling products to final consumers.
Revenue – Total sales during a stated period.
Revolving Fund – A fund the resources of which are replenished from the revenue of the projects that it finances
RSS = stands for Really Simple Syndication, and is a standard for syndicating content online. RSS feeds are used to provide real-time information to interested parties.