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Welcome to our comprehensive Glossary of Business Terms, with business words that begin with the letter “H.” In the complex and ever-evolving business world, staying informed about the latest terms and concepts is crucial for professionals across various industries.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Hacker
Somebody who gains unauthorized access to computer systems often corrupts or steals stored data.
Halo Effect
A cognitive bias where an observer’s overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity’s character or properties.
Hard Data
Quantitative, factual data, as opposed to opinions, anecdotes, or speculative information.
Hard Sell
A heavily persuasive and highly pressured approach is used to sell a product or service. An aggressive sales technique characterized by directness and insistence.
Hard Skills
Specific, teachable abilities or skill sets that are easily quantifiable, such as data analysis, software proficiency, or foreign languages.
Hashtag
A word or phrase preceded by a hash sign (#), used on social media sites to identify messages on a specific topic.
Hawthorne Effect
The alteration of behavior by the subjects of a study due to their awareness of being observed.
Headhunter
A recruiter who seeks out candidates, often for positions that require a high level of experience and expertise.
Heat Map
A data visualization tool that shows the intensity of a phenomenon as color in two dimensions, often used in website analytics.
Hedge
An investment made to reduce the risk of adverse price movements in an asset.
Hedge Fund
A mutual fund that takes considerable risks, including heavy investment in unconventional instruments, in the hope of generating great profits.
Herzberg’s Two-Factor Theory
A theory in business management which states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.
Hierarchy of Needs
A theory in psychology, proposed by Abraham Maslow, which is often used in marketing to explain consumer behavior.
High End
Relating to the most expensive, most advanced, or most powerful in a range of things, for example, computers.
High-Low Pricing
A pricing strategy where a company prices items at a high level but frequently offers significant sales promotions.
High-pressure
A selling technique in which the sales representative attempts to persuade a buyer very forcefully and persistently.
Historical Cost
An accounting principle where assets are recorded at their cost at the time of their acquisition.
Hit
In marketing, it refers to the number of people who visit a website, click on an ad, or take another desired action, divided by the total audience reached.
Holding Company
A parent organization that owns and controls other companies.A company created to buy and own the shares of other companies, which it then controls.
Holistic Marketing
A marketing strategy that considers the whole business and all of its different parts instead of focusing on individual parts of the business.
Home Page
The “table of contents” to a Web site, detailing what pages are on a particular site. The first page one sees when accessing a Web site.
Horizontal Communication
Communication that occurs between individuals or groups at the same level within an organization.
Horizontal Diversification
The process of a company expanding its operations into other horizontal markets, which are not necessarily related to its current line of business.
Horizontal Integration
The merging of functions or organizations that operate on a similar level. Horizontal integration involves the union of companies producing the same kinds of goods or operating at the same stage of the supply chain. The process of a company increasing production of goods or services at the same part of the supply chain.
Hostile Takeover
An acquisition attempt by a company or individual that is opposed by the management and board of the target company.
Household Income
The combined gross income of all the members of a household who are 15 years or older.
Human Capital
The economic value of a worker’s experience and skills.
Human Resources (HR)
The department within a business that is responsible for all things worker-related, including recruitment, training, employee relations, and payroll.
Hurdle Rate
The minimum rate of return on a project or investment required by a manager or investor.
Hybrid Marketing Channel
A marketing channel that combines different methods or channels of distribution, such as both direct selling and selling through intermediaries.
Hybrid Model
A business model, especially in marketing, that combines two or more different types of models or approaches.
Hyperinflation
Very rapid growth in the rate of inflation so that money loses value and physical goods replace currency as a medium of exchange.
Hyperlink
A digital link in an electronic document that allows users to easily jump to a new location or a new document.
Hyperlocal Marketing
Targeted marketing focused on a very specific geographical community or region.
HTML (HyperText Markup Language)
The standard markup language for documents designed to be displayed in a web browser.
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