Game Plan – A strategy worked out in advance.
Gap Analysis (Marketing) – A marketing technique used to identify gaps in market or product coverage. In gap analysis, consumer information or requirements are tabulated and matched to product categories in order to identify product or service opportunities or gaps in product planning.
Gateway (Internet and eCommerce) = A point where two or more computer networks meet and can exchange data.
GDP – Gross domestic product, the total flow of services and goods produced by an economy over a quarter or a year, measured by the aggregate value of services and goods at market prices.
Generation X – The generation of people born between 1963 and 1981 who entered the workplace from the 1980’s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations.
GIF (Internet and eCommerce) – Graphics interchange format, a file used to compress and store images for transfer via the Internet
Globalization – The process of tailoring products or services to different local markets around the world.
GNP – Gross National Product, GDP plus domestic resident’s income from investment abroad less income earned in the domestic market accruing to non citizens abroad.
Gray Market – A market in which goods are sold that have been manufactured abroad and imported. (2) the market segment occupied by older members of a population. (3) the unofficial trading of securities that have not yet been formally issued.
Gross Profit – The difference between the selling price and the cost of an item. Gross profit is calculated by subtracting cost of goods sold from net sales.
Growth Capital – Funding that allows a company to accelerate its growth. For new startup companies, growth capital is the second stage of funding after seed money.
Growth Rate – The rate of an economy’s growth as measured by its technical progress, the growth of its labor, and the increase in its capital stock.
Guarantee – A pledge by a third party to repay a loan in the event that the borrower defaults.
Guarantor – A person or organization that guarantees repayment of a loan if the borrower defaults or is unable to pay.
Guerrilla Marketing (Marketing) – A marketing technique, the aim of which is to damage the market share of competitors.