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Welcome to our comprehensive Glossary of Business Terms, with business words that begin with the letter “Y.” In the complex and ever-evolving business world, staying informed about the latest terms and concepts is crucial for professionals across various industries.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Yankelovich Monitor
A long-running study that tracks changes in American values and attitudes, it is often used in marketing to understand consumer mindsets and trends.
Year-end
Relating to the end of a financial or fiscal (tax) year. The end of a fiscal year is a standard period used for accounting purposes in businesses.
Year-To-Date (YTD)
Refers to the period of time from the beginning of the current calendar year (or fiscal year) up to the current date.
Year-over-Year (YoY)
A method of evaluating two or more measured events to compare the results at one time period with those from another period.
Year-Over-Year Growth (YoY Growth)
This term is used to compare the performance of marketing efforts in a current period to those in the corresponding period of the previous year.
Year-Round Marketing
Continuous marketing activities throughout the year as opposed to seasonal or periodic marketing campaigns.
Yellow Knight
A company that initially planned a hostile takeover but later agreed to merge on more favorable terms.
Yellow Pages Advertising
Advertising in a Yellow Pages directory is a traditional method often used by businesses to reach local consumers.
Yield
A percentage of the amount invested that is the annual income from an investment. The income return on an investment, such as the interest or dividends received from holding a particular security.
Yield Curve
A graph that shows the relationship between interest rates and bonds of equal credit quality but different maturity dates.
Yield Gap
The difference in the yield of a company’s stock compared to the yield of its bonds.
Yield Management
In digital marketing, this refers to the strategic control of inventory to sell it to the right customer at the right time for the right price.
Yield Per Click (YPC)
A metric in online advertising that measures the average amount of revenue generated per click on an ad.
Yield Rate
In marketing, this refers to the percentage of responses or actions taken by the target audience in response to a marketing campaign.
Yield to Maturity (YTM)
The total return anticipated on a bond if the bond is held until it matures.
Youth Marketing
A strategy that targets young consumers, typically teenagers and those in their early twenties, often involves trends and technologies popular among these age groups.
YouTube
A highly popular video hosting website that allows users to submit, view, and rate videos.
YouTube Marketing
The practice of promoting products, services, or brands on the YouTube platform, utilizing video content and YouTube’s vast audience reach.
Yo-Yo Stock
A stock that frequently moves up and down in price, much like the motion of a yo-yo.
Yuan (CNY)
The basic unit of currency in China.
Yuppie Market
Refers to a market segment consisting of young urban professionals, characterized by a high income and a preference for luxury and premium products.
- Like
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- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link