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Pricing Strategies During a Recession

In this recession, customers typically cut back on their spending. To entice these customers to spend and buy, one of the first adjustments you can make to survive these tough economic times is to adjust your pricing. Adjusting your pricing, however, is not just a function of lowering your prices. You need to consider several factors, such as the type of products or service you offer type of transaction your business generates (repeat purchase, one and done, or purchase with possibility of buying a different product) how a lower price could affect your brand whether you can easily raise your

Incorporation and Filing DBA Papers

Business Structure

Part of the process of starting a business is defining its legal structure. Find information about defining your company as a sole proprietorship, partnership, limited liability company (LLC), or corporation.

Overcoming Procrastination Or How I am Trying to Beat Procrastination

I’m a procrastinator. Hate to admit it, but I oftentimes put off things until the very last minute, and it drives my husband bonkers. According to Tony Jeary, author of the book Strategic Acceleration: Succeed at the Speed of Life, in his article “Procrastination: THE Results Killer!” , there may be a touch of procrastination in your habits if you feel kinship to any of these statements: “I can do it tomorrow.” “I don’t have everything I need, so I’ll wait.” “I can’t do it perfectly, so I’ll wait.” “I don’t have time right now.” “Someone else can do it

How the Best Leaders Build Trust

How to be a Leader

As you grow your business and start hiring employees, it is important that your employees trust and view you as a credible source of information. Learn how the best leaders build trust

Strategies for Beating the Recession: Tips from the Experts

Times are tough and the economy is in a recession . However, the recession does not mean that opportunities have ceased to exist and that we will never come out of it. After all, people still buy things — maybe not in the freewheeling kind of spending we’ve seen before, but they are still spending. Businesses still operate and continue to produce their products and deliver services. The economy may have slowed down to a trickle, but it has not stopped. We’ve compiled a list of tips and lessons from experts and authors on what small businesses can do to

Procrastination: THE Results Killer!

Time Management

Procrastination is not just an issue that involves putting things off that can be done later without much of a penalty. Nothing marginalizes results more than procrastination because being productive and getting superior results is about completing tasks and projects in reduced time frames.

Winning Strategies for a Small Business During a Recession

Monroe Porter in his article “Winning Strategies in a Challenging Economy” published in the Leaders in Landscape 2009 magazine gave a good list of strategies small businesses can adopt to survive this recession. While his advice focused on landscapers, I think we can learn a thing or two from his tips: Be a leader Identify and strengthen your business shortcomings Get everyone on board Salespeople have to sell Protect your margins Focus on the core business Don’t wait too long to cut costs Don’t let anyone treat you like a bank Know which marketing tactics are most effective for your

How to Become a Fearless Small Business Owner

Success Factors

In a crowded marketplace burdened by a sluggish economy, ONLY THE FEARLESS SURVIVE! Learn the 7 steps you can take to overcome your fear of starting a business.

Green Marketing: Why Small Businesses Should Care

Other Marketing Strategies

As we embrace sustainable strategies for the future, green marketing has gained a significant foothold among businesses. But green marketing is not a domain for big businesses alone. Here's six reasons why small businesses should care about green marketing.

How to Launch a Successful New Business

George Rodriguez wrote an interesting article “How to Launch a Successful Startup” where he explored the factors that make a new startup business successful. Starting a business has a lot of unknowns, especially during these hard economic times. As my mother would say, you never know if the moon and stars will all align in your favor. When we hear stories of huge success stories — Web 2.0 sites such as Digg and Twitter, or even the free dating site PlentyofFish.com — we hope that our new businesses will enjoy the same level of success. Or at the very least

What Entrepreneurs can Learn from President Obama’s Communication Style

Suzanne Bates, author of the new book “Motivate Like a CEO: Communicate your Strategic Vision and Inspire People to Act!” has written a very timely article on what business leaders can learn from the communication style of President Obama: What can leaders learn from Barack Obama’s approach to communication? It really isn’t about style. Every leader has to develop his or her own style, from interpersonal to platform skills. You find a way of communicating with people that is honest, effective, and authentic to you. The real takeaway from watching Mr. Obama begin his presidency is that in challenging times,

How to Create Value and Solidify Your Edge

Marketing Strategies

Now that cheap credit has dried up for everyone, complexity and cleverness will no longer carry the day. Businesses can only succeed by returning to fundamentals and delivering real, basic value to customers.