Monroe Porter in his article “Winning Strategies in a Challenging Economy” published in the Leaders in Landscape 2009 magazine gave a good list of strategies small businesses can adopt to survive this recession. While his advice focused on landscapers, I think we can learn a thing or two from his tips:




  1. Be a leader
  2. Identify and strengthen your business shortcomings
  3. Get everyone on board
  4. Salespeople have to sell
  5. Protect your margins
  6. Focus on the core business
  7. Don’t wait too long to cut costs
  8. Don’t let anyone treat you like a bank
  9. Know which marketing tactics are most effective for your market
  10. If you do have to lay people off – again, be a leader
See also  Entrepreneurship During the Time of Recession
Photo of author
Author
Isabel Isidro
Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

How to Become a Fearless Small Business Owner

Procrastination: THE Results Killer!

4 thoughts on “Winning Strategies for a Small Business During a Recession”

  3. Great tips! Also a good one is to find a low cost advertising resource. There are a few out there that require less than $200 start up. I use BizAdSplash and have been pleased with the results and returns.

  4. Great tips! Also a good one is to find a low cost advertising resource. There are a few out there that require less than $200 start up. I use BizAdSplash and have been pleased with the results and returns.

Comments are closed.

 
Share via
Share via
Send this to a friend