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Marketing Your Business in a Down Economy

Experts say that cutting marketing in tough times is a bad idea. When the going gets tough, businesses must work harder to market their businesses. In fact, they advice that now is the time to pull out all the stops in marketing. After all, it’s survival times. While there is no magic number as to how much a business must spend for marketing efforts, here are some strategies to help your business attract and grow customers during the recession: Set benchmarks for your marketing and make sure you can support the new customers that your marketing efforts will attract. Ensure

Starting a Business in a Recession

Many people are scared of starting a business during a recession. Times are tough, and people are not spending — which makes the idea of starting a business in a downturn even more daunting. But an economic downturn shouldn’t stop you from pursuing your business endeavors. As they say, the right time to start business is when you have a great idea, recession or not. With the right business idea, where your product or service will benefit customers both in good and bad times, you can beat the odds and succeed even in an economic downturn. The key is to

How to Earn from Your Videos

With the rapid growth of broadband, videos have become a vital part of the Web and watching videos on the Web have become much more commonplace. My 4-year old son, for example, is addicted to YouTube and watches videos of Bugatti and Ferrari cars. But if you’re at the other end of the spectrum and loves to produce videos about your dogs or hilarious kids, a number of options are now available to help you get cash for your creations. Here are ways you can earn from your videos: 1. Put advertising on your videos. The best example is the

Selling to the SOHO Market

As a business owner, you might have experienced being contacted by other firms trying to sell their products and services to you. In my case, I get a lot of emails and phone calls from other businesses offering anywhere from their phone systems to computers to accounting services. One thing that strikes me though is that many of these companies, particularly the big vendors, do not seem to know how to sell to the SOHO market. They think of me as a business, so they treat it as a business-to-business deal where I am treated like a corporate buyer. The

Tips on How to Launch a Business During a Recession

Robert Tuchman, successful entrepreneur and author of the new book YOUNG GUNS: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own gives out eight steps on how to start a business that actually makes money, even in this tough economy: 1. Start with self-financing. 2. Borrow, but with caution. 3. Do business from home. 4. Don’t delegate all the grunt work. 5. Know when to show a loss. 6. Invest in right software. 7. Stay on top of your numbers. 8. Hire inexperienced people with lots of passion. Read the article How to Launch a

Local Search Optimization Strategies

The Web may have no borders, but an increasing number of users are looking for products and services available in their local areas. Hence, it is important that you take time to ensure that local customers can find your business when they look at local resources. Here are some tips on how to ensure that your business is visible in local search: Make sure that your business is included in your local phone directories listing. Many local directories use content from any of these three content aggregators: InfoUSA, Acxiom and Amacai. Check and update your business listing on these companies.

How to Launch a Business in a Tough Economy

Startup Basics

You can start a business that actually makes money, even in this tough economy. Here are eight steps on how to launch a business during recession.

How to Overcome Fear When Starting a Business – Especially During a Recession

Overcoming your fear is one of the most difficult hurdles of starting a business. Starting a new business is such a leap of faith that it can scare the wits out of you; more so when you are leaving the comfort and security of a salaried employee. Add to that the fact that we are in a recession, where starting a business can be so daunting with bad news left and right. Donald Trump, in his article Confronting Your Fears advises that An antidote to fear is as simple as problem solving. Whether you have investing, estate planning, or running

How to Reduce Your Risks When Starting a Business

Entrepreneurship is all about taking risks. As much as you want everything to go as smoothly as possible, there’s really no “sure thing” in business and a million and one things could go wrong when starting a business. Plus of course, there’s always the possibility of failure. The key, however, is to manage and reduce your risks when you are starting a business. Many pitfalls can be avoided with careful planning, though there may be some unforseen circumstances where you need to display creative thinking, flexibility and yes, persistence. Here are some ways to reduce your risks when starting a

Best Tools for Learning How to Start a Small Business

Someone asked me what is the best tool to learn how to start a small business. My answer is simple: It depends on what you think you need and what works for you. 1. For some people, they need to sit in a classroom and listen to the lectures of a teacher on how to start a small business. As such, they participate in any of these education opportunities: Adult education programs offered by their counties (example is Fairfax County’s Adult and Community Education Programs Attend classes given by community colleges Entrepreneurship courses offered by Small Business Development Centers Private

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