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How a Small Business Entrepreneur can Take Advantage of the Recession

With the economy in doldrums, are you taking advantage of the opportunities this economic recession presents? Yes, even with all the layoffs and cost cuttings, there’s some opportunities for the taking. Some examples: Purchase of vehicles for businesses — with the car industry reeling from the slump, there’s a lot of deals waiting in the car dealerships. Now is the best time to upgrade your business vehicle, or buy the vehicle you need for your business. Cheaper tech gadgets — given the poor holiday season, sales are a plenty and prices of tech goodies have dropped significantly. And with Circuit

Sales 2.0 to Weather the Economic Storm

Sales

What is your sales organization doing about the current economic downturn? What will make a difference for your company? While the economic forecast may be “uncertain,” it is certain that our customers are reducing their budgets and spending more carefully, forcing their vendors to do the same.

What CEOs Can Learn from Barack Obama’s Communication Style

Business Communication

What can leaders learn from Barack Obama's approach to communication? It really isn't about style. Every leader has to develop his or her own style, from interpersonal to platform skills. You find a way of communicating with people that is honest, effective, and authentic to you.

Seven Tax Tips for Home Businesses

Tax Management

Part of successfully running a business entails understanding your taxes -- and ways you can reduce your taxes. Here are seven tax tips that can possibly save you a lot of money on your taxes

How to Survive in Uncertain Times

Business Survival

Regardless of whether you're a business owner, entrepreneur, or recent grad, the marketplace has everyone uncertain about what tomorrow will hold, but there are a few things that we can keep in mind to be sure that we are equipped and protected in spite of these uncertain times.

How to Launch a Successful Startup (Part 2)

Startup Basics

What makes a new business succeed? Success needs more than just your best efforts, but other elements to blend in together and work in your favor. Here are 12 factors that are important in creating and building a successful start up business:

Starting a Business and Finding Potential Customers

There’s a question on Yahoo Answers from a man starting a web development business and he was asking how can he market his new business within his locality. So far, he’s thinking of creating a flyer and giving the flyer door to door in his neighborhood. He was also thinking of inserting the flyers in cars in the malls. There’s just so many wrong things with this shotgun approach, foremost of which is the assumption that everyone and anyone is a potential client. Nothing is farther from the truth: most of my neighbors, for example, are not thinking of creating

How to Sell During an Economic Downturn

During this time of economic recession, what is your sales strategy? When times are tough, customers typically reduce spending. They cut back on their purchases, hold off buying, decrease their budgets, even look for alternative (cheaper) suppliers. And all these can wreak havoc on your business, as well. Brent Holloway, co-author of the book Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, recommends that now is the time to pump up your Sales 2.0 strategies. These covers the use of innovative sales strategies focusing on improving process and customer engagement, such as: Selling more through video or

Tax Tips for Home Business Entrepreneurs

It’s start of the year, and it’s time to prepare your taxes for the past year. Bernard B. Kamoroff, C.P.A., author of the book “422 Tax Deductions for Businesses and Self Employed Individuals” (8th edition) offers a number of tips to help you save on your taxes: Tax Tip 1. Your business expenses are deductible even if you paid them from your non-business bank account, personal credit card, or cash. Take a few minutes and go through all of your expenses for the year. If the expenses were for your business, deduct them. (Does not apply to corporations). Tax Tip

Christmas Shopping

I’ve just started on my Christmas shopping and now hoping that the gifts I bought online would arrive by December 24. It’s a nail biting experience, with all the shipping unknowns (package got lost!) Since I’ve got 3 kids, I buy mostly toys and learning tools. One thing that surprised me is the wide discrepancy of prices of the same item from one online store to the next, that it would be downright foolish not do any price comparison shopping. For example, Vtech’s Kidi Art Studio costs $59.99 at ToysrUs.com , $59.96 at Walmart.com , but only $47.99 at Amazon.com

8 Factors to Get Customers to Recommend Your Store

The loyalty marketing consultant and magazine publisher Colloquy has created a Retail Loyalty Index to answer a key question: To which retailers do consumers profess their deepest loyalty, and why. The Index is based on a survey of 3,000 U.S. consumers in six demographic segments: Affluent household heads, Young Adults, Seniors, Women, Hispanics and a General Population control group. One of the findings of the survey is that “Intent to Recommend” is the behavior retail shoppers associate most with brand loyalty. The survey dug deeper as to what a retail store can do to ensure that its shoppers recommend them

New Service to Monetize Your Website

If you’re thinking of earning from your expertise — whether presenting yourself as a consultant or as an expert in your field — there’s a new web tool that will allow you to earn money from your blog or website. SpeaktoMe Expert Services http://www.speak-tome.com/ offers a widget that makes giving expert paid advice to clients easier. The widget, which you put into your blog or website, allows you to be connected to your client over a regular phone line while paying you by the minute. Your clients can sign in, add funds and click on the “speak to me” link.