People continue to say how cold-calling is dead and how in today’s environment, it no longer can be cost justified. The answer in my book is both “yes” and “no.” Let me deal with the “no” first. In the past few months, I’ve watched numerous salespeople shift all of their prospecting efforts to developing social […]
You will always be your number one customer. It’s not the big account you service, nor is it the hot new prospect you just uncovered; it’s you. The reason is simple. If you’re not completely confident in what you’re selling, you will never come close to maximizing your sales potential. The current sales environment makes […]
Rarely are we in a position to sell to a customer something that is so unique and compelling that they have no other choice but to buy from us. To help create a competitive edge in the marketplace, we must find ways to distinguish our selling process from our rival’s. One of the most effective […]
When times are rough, when everybody is hunting for new business, it is the best opportunity to listen to your frustrated customers. Actually the best time to find out how you can improve your service is now – before they complain. You might have experienced this: you call a supplier to complain or to request […]
You need to be encouraging impulse purchases. When looking at sales and marketing strategies, think about and apply these five impulse purchase lessons.
f you are struggling to attract clients, you may feel like you’re running the hurdles. Learn the common obstacles to sales and learn how to remove them to clear the way for increased sales.
Knowing your customer’s attitude is important, as it will allow you to anticipate possible problems and objections when closing a deal. Knowing your customer’s attitude is important, as it will allow you to anticipate possible problems and objections when closing a deal. Book excerpt from “The Art of Closing Any Deal”
How do you respond to sales objections? Learn the steps to identify deal breakers and know the best time address sales objections in order to increase sales
What can you do today to attract more clients and increase sales? Here are six ways you can help prospects become clients and customers today.
How would you like to have prospects who were so eager to buy that you didn’t have to sell? Learn how to sell more but spend less time selling?