Most of my article marketing clients and newsletter subscribers love when I relate business lessons to real life experiences. In this article, I’m going to show you how to close more sales – and I mean higher priced sales using the same process I used to ask my girlfriend’s family for their blessings.
See, in just a couple weeks, I’m going to be proposing to my girlfriend. Now, I’m very respectful and old-fashioned, plus I know the fact that she’s extremely close with her family – so during the past weekend, I asked her family for their blessings.
First, I asked her sisters – which I got my first yes.
The next easiest target was the grandmother. I got my second yes.
Now, I already went through the process twice. I already got 2 yeses. And, although I was quite nervous (I paced up and down) before I spoke to the parents, it was still 1 million times easier.
Because I already got 2 smaller yeses.
Closing More Sales is a Series of Yeses!
Just like I went through a series of “yeses” to get the “yes” I really wanted – you need to go through a series of “yeses” with your customers in business.
See most article marketers try to promote a high-priced product or service in the bio box. Then they wonder why they’re not getting website traffic or sales.
Your prospects need to get used to you. You need to build trust. You need to prove that you are the expert – just like I needed to prove to my girlfriend’s parents that I will take extremely good care of her and our future family.
How to Close More Sales Online
So, how do you get more prospects to move forward and say that first yes online?
- Offer prospects a free special report or sneak preview in the bio box.
- Be sure to include a reason why they should go to your website to get this free incentive.
- Send prospects to a focused squeeze page – with no outside distractions. This way, it will be easier for prospects to say their first “yes.”
For example, I offer you three free instant article writing templates that will help you write articles in 30 minutes or less. Once you enter your name and email address, you are taken to a page where you can download the free templates. You are also given an offer to get my complete collection of article templates.
Let’s say you choose to invest in my complete collection of more than 40 article templates (this means I already got 2 yeses!) I upsell you and offer you supplementary products like my Complete A to Z Article Marketing System.
I then have my virtual assistant follow up with my article marketing product buyers to offer them a free strategy session with me. At the end of the session, I invite them to take advantage of my article marketing services or my article marketing coaching program.
Notice, I start off with a free offer – then to a low priced product, to another product at a higher price point. Finally, I get them exactly where I want them – investing in my articles services or in my monthly article marketing coaching program.
See, if you want to close more sales, then you have to go for a series of yeses – and not for the “BIG” yes right away.
Now, wish me luck as I have one more “Yes” to go – the most important one of them all. I now have to ask my girlfriend to marry me in a couple of weeks.