Content drives the power to make heads turn. A single word sometimes can attract or turn off its audience. Your prospective clients might be thoroughly convinced that you are the product or service they are looking for or might be completely convinced otherwise. Content can work both ways, to your advantage or to your disadvantage. Keeping content to your advantage in any and … [Read more...] about How to Make Content Work For You
How to Think of a Topic to Write About
Do you ever find yourself staring at a blank screen or a blank sheet of paper when you’re supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services? How would you like to find ways to tap into a limitless supply of article ideas? Yes, our imaginations run thin every now … [Read more...] about How to Think of a Topic to Write About
How to Determine Your Content Marketing Success
When prospective clients call and ask about our content marketing service, two of their most frequently asked questions are: “How do I measure my article marketing return on investment?” and“How do I know if my investment in time, energy and manpower is really paying off?” Here are two formulas you can use to determine your article marketing success: 1. Cost per … [Read more...] about How to Determine Your Content Marketing Success
Web Site Design is About Planning and Thinking, Not Technology
I get a lot of questions from small businesses asking "how to design a web site". Most of the questions center around the design and technical aspects of their Web building wishes. However, there's never any initiation on their part about: Who the audience is? What platform and speed of Internet access does the audience have? What will the Web site be used for? Who … [Read more...] about Web Site Design is About Planning and Thinking, Not Technology
10 Ways Business Signage Can Help Your Local Business
Having an attention-getting sign is critical for your local businesses - no matter the industry. Your business signage identifies your business and location and it establishes your business image. Your business signage is the core of your brand identity strategy, whether it is proudly mounted on the building, on your booth or display at a trade show, or on your company … [Read more...] about 10 Ways Business Signage Can Help Your Local Business