When you write articles, if you don’t keep your audience in mind then you are insulting them. Let me show you an example (unrelated to article marketing) of what happens if you don’t keep your targeted audience in mind.
Recently my girlfriend attended one of the worst bridal showers ever. I’ve never heard of a bridal shower where more than 75% of the guests left insulted, have you?
Here’s one of the reasons for the total disaster…
The bridesmaids thought it would be funny to put on a clothesline the different types of underwear to represent the different phases of life and marriage ending with Depends. Now this would have been a perfect gag for a bachelorette party, where all the guests would have been in their 20’s and 30’s. But not a bridal shower, where at least 75% of the guests were ages 55 to 75.
The bridesmaids totally forgot who their target audience was.
Out of respect for the bride, the guests did not leave, even though they were disgruntled. However, if you write articles or website content that’s not geared for your targeted audience, people will leave.
Keep reading this article below to find out if you’re insulting your targeted audience – without even realizing it.
3 Common Article Marketing Mistakes
If you’re making any of the mistakes, then you are insulting publishers, prospects and readers alike.
Mistake #1: Failure to identify your audience.
I search the Internet all time for articles that can help me build my different online businesses. There are many times that I won’t open an article because I don’t know if it’s for me. And, because my time is valuable, I don’t want to waste it on an article that isn’t for me. That’s a slap in my face. So identify your audience in the title, in the introduction and in the bio box.
Mistake #2: Failure to use examples that resonate with your targeted audience.
Let’s say you write a sales article titled, “How to Double Your Sales in the Next 60 Days.” And, let’s say you use examples from the financial services sector to reinforce your points. Then, you target an online publication that’s specifically for IT sales professionals. And, although your tips, tools, information, systems and products may work for a broad variety of industries, if you don’t tweak your article examples, to show that you understand my industry – you lose instant credibility. It’s an insult to think that you can connect with me, even though you don’t show me that you have experience with my particular industry.
Mistake #3: Giving the wrong level of information to the wrong audience
One of my article marketing clients is a career coach who would love to get more 100K+ executive clients. The problem is that every article he writes has basic information that recent college graduates need – not executives who have been through the job searching process many times. If he wants to attract higher-level clients, then he has to stop insulting their intelligence and start writing articles with information that resonate with that specific audience. When you write, you have to keep your audience in mind and write to their needs, wants and desires.
Recommended Books on Article Marketing:
- Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing
- Article Marketing: Content Is King
- Article Marketing: How to Attract New Prospects, Create Products, and Increase Your Income
- Free Article Marketing: How to Write Short Articles Using a Simple 7 Step Process to Easily Generate a Tidal Wave of Free Traffic to Your Website
- Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
- 12-Step Template to Write an Effective Sales Letter
- How to Create an Effective Marketing Plan
- 13 Marketing Mistakes to Avoid
- Top 10 Ecommerce Mistakes
- Marketing to the Right Audience