If you are a Net marketer, then most likely you have a ton of different things to juggle. Many Net marketers operate by themselves, and this means that they are not simply the CEO, they’re the auditor, the manager, the marketing coordinator, the salesperson, the technical advisor, etc. You might need to wear lots of different hats. All of these hats take time, focus, planning and follow through, and it’s too easy to lose sight of the one basic money making truth:
When you boost sales conversions, you enlarge your profit.
While you’re contributing all of that time and work on your content methodology, your social networking strategy, your traffic generation process, your advertising approach and other marketing strategies, you could instead be reaching your revenue goals by remitting more attention to your sales system itself, and finding what you can do to boost sales conversions.
Some Basic Math
Exercise your imagination for a minute. Imagine you have a sales page converting at around 4 %. That’s a good conversion rate indeed, and much better than countless sales pages. If you have a product that sells for $ 100 (we will keep the math uncomplicated here) then every 1000 site visitors you should be producing … $ 4000.
If you are able to boost sales conversions up to 6 %, which may involve nothing more than fine tuning your call to action, and you’re up to $ 6000. That’s $ 2000 for a few modifications to your sales page that didn’t cost you any money to bring about. Compared with a pay per click ad campaign addition, a new eBook offer, an advert on a high trafficked web site, which will cost you more money.
Undoubtedly, if you can boost sales conversions up to a 10 % conversion rate then the math is starting to sound even better. Spending time altering your sales page and boosting conversions will yield a more significant rate of return than many other methods and plans.
Testing – Tracking – Fine-Tuning
The # 1 way to boost sales conversions is through implementing rigorous testing and tracking. You should know what your tweaking is doing or not doing. If you adjust your call to action, will it generate more sales or less? Split testing is the best way to figure out the success or non-success of a modification. One page you are delivering traffic to will be exactly like the other page you’re sending traffic to with one difference: whatever it is you’re examining and testing. And how you send traffic to them must be the same also. You should isolate the variable being tested, so all other parts of the sales process and content must be the same.
Indeed, it’s also essential to set goals, understand your viewers and continue to do all of the things necessary to send traffic to your sales pages. Nonetheless, down the line when you are looking to boost sales conversions and studying what you should do first, take a look at your entire sales process first. If it can be boosted, you ‘d be a smart and perceptive entrepreneur to focus your attention there. One straightforward tweak can create a profit boost that no amount of extra money spent on advertising campaigns could provide.
Adam Bauthues would like to invite you to visit his brand building strategies success blog, The Project Marketer! To learn even more about building a bestselling brand, please visit http://www.ProjectMarketer.com
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- Using Cost-per-Action to Track Online Marketing ROI
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