Branding is a key element for any business, including small businesses. Learn how to develop a brand using a pet sitting business as an example.
What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.
As we come to the end of the summer, independent retailers are increasingly focused on the last four months of the year. Many are looking for their sales to finally turn, while expecting the retail competition to be ferocious. Learn the 2 things independent retailers need to focus on.
Learn how Unique Selling Proposition (USP) can help you understand your competitive strengths, win more clients and increase your sales.
Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts
An effective logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. Learn what makes a great logo.
When starting a business, one of the first things to do is to create a logo. If you are going to outsource the logo design process, learn why you need to write down a detailed logo design brief and how it can make the process easier and faster.
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.
Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability. Learn the components of an excellent logo design.
Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]