A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth.
Your brand is important to you. It is your name in the marketplace, your reputation among your customers and it represents what sets you apart. This is the lesson from the failed New Coke product.
Establishing a good brand can solidify your company in your niche market. It establishes you and your company as a name that can be relied upon. Learn 6 brand building strategies to help you boost brand success.
For many small businesses, branding is a concept reserved for big businesses. And herein lies the mistake of many small business owners. Branding does not mean spending millions in advertising to communicate what the business is all about. Learn how branding can push your small business to success.
Are you ready to open? If so, we’ve put together a strategic framework that capitalizes on both the social web’s traits and technologies and the icitizenry’s power to be both medium and message.