As an entrepreneur or employee, managing your personal brand is critical to achieving your professional goals. Learn the steps to successful personal branding.
When starting a business, it is important to determine your business strategy. Learn how you can position your business against your competition.
You may have heard many “gurus” give their ideas about branding. Learn the top 3 branding myths and why they will kill your small business startup.
A tag line is the one or two line descriptor that often comes after a product logo or company name. Learn the 5 steps for developing a tag line for your business.
Being heard amid the roar of your competitor’s voices is a daunting task in today’s crowded marketplace. We find this to be shockingly true each time we read a magazine, watch the television, or surf the web. As a result, businesses are now seeking new and more effective ways of increasing brand awareness and more […]
Your business may be new, small, cash poor or unknown. To rise above your business’ shortcomings and stand out from your competition, here are 10 ways to improve your business image.
How do you like your company to be perceived by the market? Learn how to create your company identity.
Although most people associate brands with big companies, the smallest of enterprises can use branding techniques with great rewards. Learn how to build a brand.
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth.
Your brand is important to you. It is your name in the marketplace, your reputation among your customers and it represents what sets you apart. This is the lesson from the failed New Coke product.