Gaining visibility is one of the most important aspect of running a business. Start by developingthe vision and unique selling proposition of your business.
As you are building your business, you can use differentiation to attract more customers. Learn the various methods of differentiating your small business.
As an entrepreneur or employee, managing your personal brand is critical to achieving your professional goals. Learn the steps to successful personal branding.
When starting a business, it is important to determine your business strategy. Learn how you can position your business against your competition.
You may have heard many “gurus” give their ideas about branding. Learn the top 3 branding myths and why they will kill your small business startup.
A tag line is the one or two line descriptor that often comes after a product logo or company name. Learn the 5 steps for developing a tag line for your business.
Being heard amid the roar of your competitor’s voices is a daunting task in today’s crowded marketplace. We find this to be shockingly true each time we read a magazine, watch the television, or surf the web. As a result, businesses are now seeking new and more effective ways of increasing brand awareness and more […]
Your business may be new, small, cash poor or unknown. To rise above your business’ shortcomings and stand out from your competition, here are 10 ways to improve your business image.
How do you like your company to be perceived by the market? Learn how to create your company identity.
Although most people associate brands with big companies, the smallest of enterprises can use branding techniques with great rewards. Learn how to build a brand.