Learn how Unique Selling Proposition (USP) can help you understand your competitive strengths, win more clients and increase your sales.
Here are 10 ways how improved business signage will help you brand your company, communicate with a highly-mobile society and leverage your advertising efforts
An effective logo is not just eye-catching. It needs to be interesting, yes, in order to capture attention. Learn what makes a great logo.
When starting a business, one of the first things to do is to create a logo. If you are going to outsource the logo design process, learn why you need to write down a detailed logo design brief and how it can make the process easier and faster.
Whether you are flying solo or running a big corporation, your business can easily get lost in the shadow of competitors seeking the market’s attention—unless you etch your identity on the minds of your target audience through your logo design.
Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability. Learn the components of an excellent logo design.
Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]
When you start a business, one of the tasks you need to do is designing your logo. Learn tips to help you design your logo, an important branding element for any business.
Are you first, best or different in order to grab and keep your share of the market. If not, how are you different from who’s first, who’s the best and everyone else in your industry?
Have you always wondered how your competitors are getting write-ups and articles in the media? Here are ways you can raise your visibility in a cluttered marketplace