Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability. Learn the components of an excellent logo design.
Your brand is everything. Don’t think that just because you’re not Nike or Coke that you don’t have a brand. You ARE a brand. Your brand is not your advertising. Your brand is not your logo. Your brand is not your company name. Your brand is not your product. Your brand may not be at […]
When you start a business, one of the tasks you need to do is designing your logo. Learn tips to help you design your logo, an important branding element for any business.
Are you first, best or different in order to grab and keep your share of the market. If not, how are you different from who’s first, who’s the best and everyone else in your industry?
Have you always wondered how your competitors are getting write-ups and articles in the media? Here are ways you can raise your visibility in a cluttered marketplace
The identity statement should allow anyone to understand or recognize your business as you would like them to. Learn how to develop an identity statement
Convinced you have a fantastic idea for your business? Learn how to develop your Unique Selling Proposition (USP) and how it can help you push your profits.
Logo is a design, a graphic representation/image/trademark symbolizing one’s organization. Learn the different elements you need to create a logo for your business.
Gaining visibility is one of the most important aspect of running a business. Start by developingthe vision and unique selling proposition of your business.
As you are building your business, you can use differentiation to attract more customers. Learn the various methods of differentiating your small business.