In the contemporary digital landscape, marketing paradigms have swiftly evolved, gravitating towards more interactive and immersive strategies. Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand engagement and reinforcement capabilities with results … [Read more...] about What is Dark Marketing and Alternative Reality Games (ARG)?
How To
How to Market to Women
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your … [Read more...] about How to Market to Women
How to Protect Your Business Ideas
If your business is built on a truly original idea, one of the first steps you need to take is to get legal protection for that idea. You need to consider the protection of your intellectual property early in the formation of the business. It is heartbreaking to find that the idea you've worked so hard to conceptualize and develop is stolen by other people and companies. You … [Read more...] about How to Protect Your Business Ideas
CRM 101: Customer Relationship Management for Beginners
Customer Relationship Management, abbreviated CRM, is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing business revenue. CRM is a term that can be applied to software and an entire business strategy. How Does CRM Work? Essentially, CRM works by … [Read more...] about CRM 101: Customer Relationship Management for Beginners
How to Become a Management Consultant
Management consulting is one of the professions that endure in a slow economy. Why? Because more than ever, companies need consultants to help them increase revenues and cut costs. Management consulting is also one of the highest paid professions in the United States. A recent survey by the Association of Management Consulting Firms found entry-level consultants earn an … [Read more...] about How to Become a Management Consultant