As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]
Other Marketing Strategies
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. Learn how to measure the impact of your marketing, and which one works best for you
Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware and many more items. The success of promotional products hinges […]
A business card is one tangible proof that you are indeed a business owner. As old school as it may seem, nothing seems legitimacy than seeing your name, title and company printed in thick and colorful card stock paper. And finally, you’re at a networking event, all excited to hand out your business card to […]
While many professionals and consultants have built successful practices through seminars, is this a strategy that will work for you?
You may be leaving profit on the table if you are basing your pricing on cost rather than the value / benefit equation. Learn what is value-based pricing and how to use it for your business.
Callers quickly form an opinion of a business by what they hear on the other end. Here are five great tips for creating ear-catching voicemail greetings
Voicemail has allowed marketers to leave messages when they can’t get hold of the person. Learn how to avoid voicemail telephone tag and get your phone call returned.
Unleash the power of the business card! Business cards can be used as an effective marketing tool, if properly harnessed. This article shows how.
How much more could you earn if your prospects didn’t object to your prices? Learn how to overcome objections to price, close that sale and be more successful.