A company will not do well without a solid base of customers. There can be no customers if no one knows about your company. This means that the owner of the company needs to come up with a good marketing campaign. Smaller companies may not have enough money for a fancy advertising effort. However, using promotional pens could be a great way to get your name out there. Pens … [Read more...] about Why Use Promotional Pens to Market Your Business?
Other Marketing Strategies
15 Pricing Tips for the Small Business Entrepreneur
Pricing your products or services is one of the hardest decisions you will make as an entrepreneur. Setting your prices is as much as an art as it is science, with loads of psychology thrown in. You need to balance data with judgement gleaned from customer feedback and the marketplace to inform your pricing decisions. The best pricing strategy is dependent on the type of … [Read more...] about 15 Pricing Tips for the Small Business Entrepreneur
Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. The fact that the owner was going around passing out free promotional pens to patrons … [Read more...] about Promotional Products in Your Marketing Plan
How Your Voice Mail Greeting can Increase Sales
What do potential customers hear when they call your company and get voice mail? We spend so much money on advertising to get customers to call, but we often overlook this easy opportunity to make a great first impression. Potential customers instantly form an opinion of your company based on your voice mail greeting. Is your company large or small? Can your company do the … [Read more...] about How Your Voice Mail Greeting can Increase Sales
How to Choose a Vanity Toll-Free Phone Number
Having a memorable toll free phone number can be a tremendous asset to your business. A vanity phone number can be considered as one of the best investments for any company or business. It can help boost sales volume and even add more customer attention. Customer recall of toll-free number heightens, helping enhance brand recognition. By allowing more potential customers and … [Read more...] about How to Choose a Vanity Toll-Free Phone Number