Pricing is more than just about numbers; it is a play on perception. In many cases, the psychology of pricing is more important than the actual price itself. And small businesses that understand how psychology plays with their pricing strategies can come out the winners. People process numbers differently, and we'll often never know what is in their minds when they consider … [Read more...] about Price Perception: The Psychology of Pricing
Other Marketing Strategies
How to Get Customer Testimonials and Ratings Using SMS
Social proof may be the single most crucial factor that will determine your success online. 63% of consumers won’t stick with a company that they don’t trust, so if you want to attract and retain your very best customers and keep them away from the competition, you must not only prove your worth when providing services but also have enough social proof to justify giving you … [Read more...] about How to Get Customer Testimonials and Ratings Using SMS
Tips to Make Your Event a Great Success
Organizing events is difficult. It reaches another level when if you want to plan a successful one. It takes a lot of proper time management and resources to do so. That makes it necessary that every event that you organize must be a success, otherwise, that will be a waste of many resources. It is in cases like this that you need to equip yourself with as much knowledge as … [Read more...] about Tips to Make Your Event a Great Success
A Strong Connection: How to Improve Your Telemarketing Tactics
Some people believe that telemarketing is an outdated sales concept that peaked 20 years ago. While telemarketing did have a heyday in the 1990s and early 2000s, it has not become obsolete. In fact, telemarketing is still an excellent method to generate sales for smart companies today. However, for real success, you cannot rely on the tactics that were successful in the past to … [Read more...] about A Strong Connection: How to Improve Your Telemarketing Tactics
4 Video Trends that Impact Marketing in 2018
Nowadays videos are being used in marketing more and more frequently, as a way to promote products or services, generate traffic and leads, build up a following on social media, and much more. As such it should come as no surprise that any trends that affect videos will also have an impact on marketing – some more so than others. Although it is still early in 2018, there are … [Read more...] about 4 Video Trends that Impact Marketing in 2018