Nowadays videos are being used in marketing more and more frequently, as a way to promote products or services, generate traffic and leads, build up a following on social media, and much more. As such it should come as no surprise that any trends that affect videos will also have an impact on marketing – some more so than others.
Although it is still early in 2018, there are already several video trends that you should keep an eye out. Each of these trends could affect your marketing, and may even prove to be lucrative if you capitalize on them:
Streaming videos live isn’t new, but it is only over the last year or so that social media platforms have begun to wholeheartedly support it. Now that Twitter, Facebook, Instagram and many other social platforms all support live videos in some form or other – it has taken on a very different light.
More to the point, live videos have been proven to be extremely effective on social media. Not only is live content able to acquire more viewers, but it is also able to engage them for longer than conventional videos. In short, you should be looking at ways you can incorporate live videos in your marketing sooner rather than later.
One of the more recent video trends to emerge is the idea of serialized content. Although brands have tried serialized content in the past, it never truly caught on with most marketing campaigns favoring bite-sized standalone videos instead.
However recently serialized content on Facebook, YouTube, and other platforms have proven to be able to reel in more viewers and retain them for longer. While that does not mean that the bite-sized model is dead (far from it), it does represent an interesting trend that you may want to use if you’d like to try creating videos with longer durations.
Virtual reality and 360-degree videos
In the last few years, Virtual Reality (VR) has been steadily growing and has created a demand for a unique kind of video content. As things stand that type of video content comprises of 360-degree videos, and although initially, they were difficult and expensive to record, nowadays they are a lot more convenient.
Right now 360-degree videos are still a novelty of sorts – but they do have a lot of potential for marketing. In particular, it should be noted that this type of video makes the person recording a video part of it and a subject in the video too.
Square or vertical videos
Conventionally most videos have tended to use the 16:9 aspect ratio that is what modern-day desktop monitors use. However as mobile devices have become more popular, other aspect ratios have started to gain popularity – such as square (1:1) or vertical (9:16).
For marketing this has a big impact on using certain aspect ratios will let you occupy more on-screen real estate on certain platforms. That is why in 2018 it is more important than ever to tailor your videos to the platform that you’re going to publish them on.
As much as these new video trends are likely to have an impact or even define marketing in 2018, there will always be room for the simple yet solid content of any kind. In fact, learning how to create a video with pictures using Movavi Video Editor could help you to come up with a wide range of compelling content that is professional-looking and stands out.
Not only will Movavi Video Editor let you easily compile a video slideshow, but it has lots of tools to make it stand out. With its features, you could trim out unwanted footage, merge clips together, enhance the video quality, fix common issues, apply artistic filters, utilize special effects, add subtitles, include background music, and more.
The best part about using Movavi Video Editor to create your marketing videos is that it is just so easy and straightforward. Suffice to say you don’t need to have any prior experience, and can just launch the software, start experimenting with its features, and create your very first video from pictures or video footage in just a couple of minutes.
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- Why Videos Should Be Part of Your Online Marketing Strategies
- 10 Ways to Ramp Up Your Social Media Marketing
- How to Use Videos to Boost your E-commerce Sales
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