There is a lot of money to be had on social media – whether you are marketing for a business or out to entertain the masses. However, there is also a lot of competition and very little attention to go around. Every minute, over 300 hours of content is uploaded to YouTube alone. Nevermind the literally millions of tweets, images, and other posts generated by a combination of bots and users all across social media. It is simply not possible for every channel to gain a dedicated following because there is literally not enough time in the world for it. As such, you need an edge to make sure you stand out.
Decide What You Are Going to Do
This is the most obvious one, but one that a lot of people don’t seem to grasp. The first thing you have to figure out is what, exactly, you want to do. You can adjust later if you discover that your big idea is not drawing the audience you want. Starting out with a consistent message and consistent content will help you build your niche.
Select Your Site(s)
The next step is to determine what social media sites you want to focus on. This will depend on the type of content you want to upload on a regular basis and resources. If you can, you absolutely should make use of other social media platforms to draw attention to your primary ones. However, your selection should be based on what resources you have available, and where your audience congregates.
Determine Your Voice
Whether marketing or going for yourself, you need to have a proper and consistent voice. This will be informed by what you plan to do and what channel you are on, but what you are most capable of projecting is a factor. Every successful channel has a unique style that acts as an artist’s signature. Whether you are discussing successful YouTubers like CinemaSins or celebrity twitter accounts there is a consistent tone to easily identify.
Determine Your Posting Strategy
This depends heavily on channel and audience obviously. Determining your posting strategy means coming up with when you want posts to go live. You need to set
a frequency that you can realistically maintain while posting at times when your target audience will see it. There are arguments for posting both when it’s quiet and when it’s busy – the former means what few people are on are likely to see your post, the latter means more possible eyes. You have to decide what works best for your business strategy.
Adjust and Revise
As you post, keep an eye on your analytics. This data will tell you if people are tuning in. At first your growth will be slow, do not worry if it’s not growing as fast as you like – instead look for dips and plateaus. Experiment with posts or uploads at different times and see if this increases your audience. Be careful about shifting things around too much though – you don’t want to lose the audience you have. In the worst-case scenario, be prepared to revisit the previous steps and change your approach.
Know Yourself, Know Your Audience
Ultimately, success on social media comes down to knowing what you want to do, what you can do, and what people demand. Understanding these facets are crucial to meeting with social media success. If you don’t understand your audience they will abandon you, if you don’t understand what you can do you will overreach, if you don’t understand what you want to do you will be all over the place. By bringing all of these forces into balance, you can stand apart from every other social media channel out there. Once you’ve built up a following you can keep at it by monetizing your channel, connecting with brands through platforms such as NeoReach.
This way, you can dedicate more time and resources to your content – whether it’s a business or a full-time job.
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