Other Marketing Strategies
Learn other marketing strategies that small business and home business entrepreneurs could use for your businesses.
Pricing your products or services is one of the hardest decisions you will make as an entrepreneur. Here are some tips that you could use in determining the prices in your small business.
Here’s a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It’s all about “price”. I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining […]
One-to-one community-based street marketing is powerful and effective because it searches and finds your prospect and delivers your marketing message face-to face. No other marketing medium has that power. Not even direct mail or the Internet.
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. Learn how to measure the impact of your marketing, and which one works best for you
Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware and many more items. The success of promotional products hinges […]