Every business aims to reach its targeted audience to promote their products or services and make a profit out of it. For this purpose, marketing is as necessary for your business as the water for the growth of plant life.
There is a multitude of marketing channels, including the Digital and Non-digital, which can help you in marketing your business. The dot-com phenomena (i.e., worldwide web project) caused a surge in Digital marketing. Subsequently, the marketing paradigm shifted largely towards online digital mediums. Here we will discuss some old digital marketing channels that are still relevant to your business.
- Broadcast Marketing
- Video Marketing
- Email Marketing
- SMS Marketing
Broadcast marketing includes the advertisement on the radio, television as well as on the internet. As far as radio is concerned, it broadcasts the same track several times, which causes to resonate with the business promotional message in the mind of the consumer.
Small businesses can leverage Radio broadcast to promote their products or services at affordable rates. It deals with tv-commercials, product placement in live shows, or it can also be a product endorsement by a public figure.
As the name Broadcast says all, it will cast or put you against the broad audience of distant areas. Interestingly, through podcasts—which is an audio representation of your business profile—radio audience is rapidly growing. According to the Podcast Statistics, 32 percent of the US population have listened to podcasts at least every month.
Television is also one of the most important broadcast media. It advertises your business visually by time-dependent ads. The industry influencer or celebrities are more likely to endorse your business services or product on TV. It has comparatively higher rates than radio broadcasting.
If you want to tell your brand story in a more personalized way, then how could it be more valuable than the video? Video marketing is simply the visual introduction or presentation of your business products. The most significant advantage of video marketing is that it can integrate with almost all communication channels efficiently.
You can incorporate your videos into platforms such as Facebook, Instagram, and Twitter. For providing better insights into your services or products, you can create an animated video with moving objects; it will create better brand recognition among consumers. These video stats revealed that 70% of consumers had shared business videos, and 72% of videos have improved sales conversion rates.
Despite the old marketing tactic, the email inbox is yet the most saturated point where people are more open to promotional and business emails. Direct mail produces a massive average Return On Investment (ROI).
There should be some set of rules that must be followed by the sender, i.e., seeking permission, avoid spamming, and time-restricted. You also need to consider what the best times to send emails are.
Successful email marketing leverage your business’s lead generation and brand awareness. In fact, 79% of consumers are more likely to engage with offered coupons or buy a product if they receive promotional emails directly tied to them.
Text or SMS marketing is a technique that uses text messages for promotional purposes. This type of marketing only requires a mobile device with an efficient service provider.
The key to successful SMS marketing is to stay personalized, avoid slang, and abbreviations in the text body. SMS messages have more chances to be read by recipients. Compared to 2016, 23% more people will receive business SMS messages from companies by 2020.
There are several tools and software available online to schedule text messaging and auto-correction for unnecessary slang like Routee and Agile CRM.
Also known as telesales, is a direct sales method in which a salesperson dials the number of a prospective customer to deliver a quick sales pitch about a product or service. It can also be done through web-based video conferencing.
A new report has shown that 75% of phone calls to a business come from smartphones. There are many government regulations of Telemarketing through many countries due to its spamming nature.
Modern Telemarketing uses a technique called Robo-calling that involves a pre-recorded message sent through an automatic dialing machine that can communicate with thousands of people every day.
Marketing is the ever-evolving field, and the digital landscape always tends to shift each year. It varies accordingly after the trends and general behaviors of customers. Whether it is an old Marketing channel or new, it can remain relevant if it works for your targeted audience. Depending on your business goals, you need to choose the digital marketing channel that will consider your estimated budget, targeted audience, and helpful to compete with other contenders in the market.
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