Marketing is about getting and keeping customers. Effective brochures are one medium. Here are five ways to put together effective marketing brochure ideas. Don’t think print ads still work in today’s digital age? You might want to think again. Experts still believe in the power of print ads, particularly due to their benefits for local marketing. Among the best print ads … [Read more...] about How to Do Brochure Marketing Effectively: 4 Smart Ways
Being in the digital age, marketing leaflets are often ignored, they have been branded as unproductive and out-of-date; nevertheless, there are many pros of using leaflets to market your product or business. When done correctly, leaflets will appeal to the client they are intended for and encourage them to visit, buy or enquire. High-quality leaflets will also get passed on to … [Read more...] about The Ultimate Guide to Leaflet Marketing in 2018
You're at work and two mailshots land on your desk. One envelope has a handwritten address; it's of a good quality and you notice it's lumpy. The other envelope by contrast has a label affixed at an angle; the sender has graced it with incorrect details and to add to this ignominy it's one of those tatty brown envelopes you associate with bills and final demands. It's flat as a … [Read more...] about How Effective is Your Direct Mail Envelope?
You may have seen them in catalogs, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they? Well, those little patterns are called QR (Quick Response) codes and they contain encoded information that can be read by … [Read more...] about What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing
When people attend direct sales parties, they have certain expectations. There's probably an expectation to have a good time. However, you can go further than that. Here are a few easy tips to make your direct sales parties more fun, to make sure everyone has a great time. 1. Include a Contest One great way to get the party off to a fun start is to host a contest to get … [Read more...] about 7 Easy Tips to Make Your Direct Sales Parties More Profitable and Fun