Marketing is about getting and keeping customers. Effective brochures are one medium. Here are five ways to put together effective marketing brochure ideas. Don’t think print ads still work in today’s digital age? You might want to think again. Experts still believe in the power of print ads, particularly due to their benefits for local marketing. Among the best print ads … [Read more...] about How to Do Brochure Marketing Effectively: 4 Smart Ways
Direct Marketing
The Ultimate Guide to Leaflet Marketing in 2018
Being in the digital age, marketing leaflets are often ignored, they have been branded as unproductive and out-of-date; nevertheless, there are many pros of using leaflets to market your product or business. When done correctly, leaflets will appeal to the client they are intended for and encourage them to visit, buy or enquire. High-quality leaflets will also get passed on to … [Read more...] about The Ultimate Guide to Leaflet Marketing in 2018
How Effective is Your Direct Mail Envelope?
You're at work and two mailshots land on your desk. One envelope has a handwritten address; it's of a good quality and you notice it's lumpy. The other envelope by contrast has a label affixed at an angle; the sender has graced it with incorrect details and to add to this ignominy it's one of those tatty brown envelopes you associate with bills and final demands. It's flat as a … [Read more...] about How Effective is Your Direct Mail Envelope?
What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing
You may have seen them in catalogs, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they? Well, those little patterns are called QR (Quick Response) codes and they contain encoded information that can be read by … [Read more...] about What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing
7 Easy Tips to Make Your Direct Sales Parties More Profitable and Fun
When people attend direct sales parties, they have certain expectations. There's probably an expectation to have a good time. However, you can go further than that. Here are a few easy tips to make your direct sales parties more fun, to make sure everyone has a great time. 1. Include a Contest One great way to get the party off to a fun start is to host a contest to get … [Read more...] about 7 Easy Tips to Make Your Direct Sales Parties More Profitable and Fun
The Dangers of Using the Wrong Lead Generation Tool
Finding people with an interest in your product or service is essential to the success of your small business. Referred to as lead generation, it is crucial that you develop strategies and use tools to attract people to your business, who hopefully will like you enough to actually buy from you. Lead generation is the process of finding interested customers who you can convert … [Read more...] about The Dangers of Using the Wrong Lead Generation Tool
Direct Mail Promotions: Experiment to Find What Works
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive. Just about all consumers receive magazine subscription mailings every year packed with contest offerings, product offers, catalogs, and stamp sheets. So make sure your … [Read more...] about Direct Mail Promotions: Experiment to Find What Works
How a Personal Photo Can Skyrocket Response Rates
Postcard marketing often tends to lack the personal feel of a phone call or face-to-face interaction. But it doesn't have to be that way. When creating a direct mail postcard campaign, try putting a photo of one of your employees (or sales reps) on the back. Make the card seem like it's coming directly from that person. Studies have shown that these pictures nearly always … [Read more...] about How a Personal Photo Can Skyrocket Response Rates
Postcard Marketing: 4 Fresh Tips for the Spring Season
Postcard marketing should never be afterthought. When planning your yearly marketing campaigns, sending direct-mail promotional postcards should be an integral part of those strategies. Not just once or twice, but all year long. Springtime is no exception. RELATED: 8 Things You Need for a Postcard Promotion Campaign Come spring, every year, people are looking for a … [Read more...] about Postcard Marketing: 4 Fresh Tips for the Spring Season
How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
In business as in life it is valuable to learn that the only constant is change and a business that is not constantly changing and adapting to the changing environment will have difficulty surviving. In the past 18 months I have completely changed my marketing strategy for my business (1-800-PLUMBING INC). I realized that many of the tactics I used are no longer cost … [Read more...] about How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
