Direct Marketing
Direct marketing is an effective marketing strategy that small business owners can use to get the word out about their business.
In direct marketing, marketing messages are addressed directly to customers. It allows you to get a direct response from both your existing customers and your prospective customers. Direct marketing also offers you the ability to reach your potential customers on a more personal level by customizing your messages to personally suit each individual person.
Learn how to market your small business using direct marketing strategies, including mail-order techniques, list building, telemarketing, lead generation and postcard marketing.
How Effective is Your Direct Mail Envelope?
If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?
What are QR Codes: Essential Guide to Using QR Codes For Direct Marketing
What are QR codes (quick response)? Learn what QR codes are and how you can effectively use them for direct marketing.
7 Easy Tips to Make Your Direct Sales Parties More Profitable and Fun
Are you using direct sales parties to sell your products? Here are a few easy tips to make your direct sales parties more fun and profitable
The Dangers of Using the Wrong Lead Generation Tool
It is important to use the right lead generation tools for your business. Learn the dangers of using the wrong lead generation tools in increasing sales
Direct Mail Promotions: Experiment to Find What Works
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive.
How a Personal Photo Can Skyrocket Response Rates
Postcard marketing often tends to lack the personal feel of a phone call or face-to-face interaction. Learn a simple technique can skyrocket your postcard’s response rates.
Postcard Marketing: 4 Fresh Tips for the Spring Season
Postcard marketing should never be afterthought. Springtime is no exception. Here are some quick tips on how to do postcard marketing around the spring season
How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
It is important to test different marketing techniques and determine what works well for your business. Learn how a business owner effectively use greeting cards to market his business.
Creating Brand Loyalty With Postcard Marketing
Direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year and help create brand loyalty.
How to Track and Measure the Success of Your Postcard Campaign
Tracking the results of your promotional postcards is key to determining the success of your campaign. Learn how to measure the success of your postcard campaign.
How to Use the 3 Most Common Direct Marketing Measurements
How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements
Lillian Vernon: A Catalog Business in the Age of the Internet
Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.
