Why Your Small Business Should Use Direct Mail

Direct mail remains as one of the most effective way to market a small business. While digital marketing — from social media to search engine marketing — has risen to the forefront in recent years, direct marketing is one marketing strategy that you should consider using in your small business. Why? Because it is effective.

The free white paper “Big Business Marketing on a Small Business Budget” explains:

“Even in a world dominated by laptops and smartphones, regular, repeated mailings are a great way to drive results, especially when sent to carefully culled lists targeting a specific demographic. If your mail piece is good, it can demand attention from readers on a one-to-one basis. This gives you a shot at catching your prospects’ interest without their finger being poised to click, as it would be when reading an email.”

The report then illustrates the power of direct marketing with this table showing an example of ideal returns:

According to the white paper, direct marketing is especially useful for small businesses for the following reasons:

• Focus your resources where they are likely to generate the best results
• Speak directly to current and potential customers
• Track and measure the success of your marketing campaigns
• Test your marketing campaigns to see which ones work best.

For more marketing ideas, download the free eBook “Big Business Marketing on a Small Business Budget”

For more information on direct marketing, read the following articles:

• Direct Mail Promotions: Experiment to Find What Works
• How to Use the 3 Most Common Direct Marketing Measurements
• Rules for a Successful Direct Mail Campaign
• Expand Your Business through Direct Mail Advertising

Recommended books on direct marketing:

• The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
• No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
• Direct Mail in the Digital Age
• Direct Mail in a Digital World
• 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets