Direct marketing is an effective marketing strategy that small business owners can use to get the word out about their business.
In direct marketing, marketing messages are addressed directly to customers. It allows you to get a direct response from both your existing customers and your prospective customers. Direct marketing also offers you the ability to reach your potential customers on a more personal level by customizing your messages to personally suit each individual person.
Learn how to market your small business using direct marketing strategies, including mail-order techniques, list building, telemarketing, lead generation and postcard marketing.
What are QR codes (quick response)? Learn what QR codes are and how you can effectively use them for direct marketing.
Are you using direct sales parties to sell your products? Here are a few easy tips to make your direct sales parties more fun and profitable
It is important to use the right lead generation tools for your business. Learn the dangers of using the wrong lead generation tools in increasing sales
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive.
Postcard marketing should never be afterthought. Springtime is no exception. Here are some quick tips on how to do postcard marketing around the spring season
It is important to test different marketing techniques and determine what works well for your business. Learn how a business owner effectively use greeting cards to market his business.
Tracking the results of your promotional postcards is key to determining the success of your campaign. Learn how to measure the success of your postcard campaign.
How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements
Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.