Tag: Direct Mail

How to Make Money with Direct Marketing: Brainstorming a Business Idea

June 4, 2016 | By | 1 Reply More
How to Make Money with Direct Marketing: Brainstorming a Business Idea

Learn how to develop a core product for making money with direct marketing. Here’s an example of how to brainstorm a winning business idea

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How Effective is Your Direct Mail Envelope?

March 18, 2016 | By | Reply More
How Effective is Your Direct Mail Envelope?

If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?

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Direct Mail Promotions: Experiment to Find What Works

February 13, 2015 | By | Reply More
Direct Mail Promotions: Experiment to Find What Works

Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive.

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7 Print Newsletter Design Tips to Get Your Newsletter Opened & Read Every Time

May 12, 2014 | By | Reply More
7 Print Newsletter Design Tips to Get Your Newsletter Opened & Read Every Time

If you produce a monthly print newsletter, the last thing you want is to get your newsletter tossed in the trash along with junk mail. Learn how to get your print newsletter opened and read.

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How Greeting Cards Can Be a Powerful Marketing Tool for Your Business

February 26, 2014 | By | 2 Replies More
How Greeting Cards Can Be a Powerful Marketing Tool for Your Business

It is important to test different marketing techniques and determine what works well for your business. Learn how a business owner effectively use greeting cards to market his business.

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How to Use the 3 Most Common Direct Marketing Measurements

January 27, 2014 | By | Reply More
How to Use the 3 Most Common Direct Marketing Measurements

How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements

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Lillian Vernon: A Catalog Business in the Age of the Internet

January 22, 2014 | By | Reply More
Lillian Vernon: A Catalog Business in the Age of the Internet

Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.

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Postcard Marketing: How Often Should You Mail?

December 10, 2013 | By | Reply More
Postcard Marketing: How Often Should You Mail?

To reap the biggest rewards from a direct-mail campaign, you should follow-up your initial mailing with several others, on a carefully planned timeline. But then the question becomes: how much is too much?

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How to Start a Handwritten Letter Service Business

December 9, 2013 | By | Reply More
How to Start a Handwritten Letter Service Business

In the digital age, real handwriting is more special than ever. As it becomes increasingly rare, the opportunity for people with nice handwriting grows. Learn how to start a handwritten letter or mail service business

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Rules for a Successful Direct Mail Campaign

August 18, 2013 | By | Reply More
Rules for a Successful Direct Mail Campaign

Direct marketing is not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.

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Advantages and Disadvantages of Various Advertising Mediums

April 8, 2013 | By | 33 Replies More
Advantages and Disadvantages of Various Advertising Mediums

Learn the advantages and disadvantages of each advertising medium, from traditional media to online mediums, that you can use to provide your business the winning edge.

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How to Legitimately Make Money Stuffing Envelopes

October 6, 2012 | By | 10 Replies More
How to Legitimately Make Money Stuffing Envelopes

Ads claiming to make money from stuffing envelopes is one of the oldest home business scams. But it can also be a legitimate business!

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