Niche Marketing and Branding Strategies for Small and Home Businesses

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Niche and Branding Strategies
Learn how to push your business forward by properly using niche and branding strategies

Featured Articles

Niche Marketing
Focus on Your Niche
Are You Niched Too Tight?
Profitable Target Marketing: 6 Lessons from Major League Baseball
Own Your Niche by Building a Niche Community
5 Steps to Creating a Profitable Niche for Your Small Business
Marketing To Generation X
Marketing to Tweens

Branding
Successful Brand Development
Shattering the Branding Myths
Strategies for Successful Market Offers
5 Steps for Developing a Tag Line for Your Product
1-2-3 Success! Three Steps to Building Your brand and Expanding Your Career Success
Brand Your Consulting Brilliance
Exploit Your Brand To The Fullest
The Value of Building a Brand
Creating an Identity for Your Small Business
The Open Brand Framework

Lessons from the New Coke: The Power of Your Brand

Featured E-Books

Checklist for Starting a Small Business
This e-book is your step-by-step guide to starting your own home business.

Must-Have Books on Branding

	The 22 Immutable Laws of Branding
	Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
	The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too)
	Emotional Branding: The New Paradigm for Connecting Brands to People
	Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
	How Customers Think: Essential Insights into the Mind of the Market

Recommended Magazines

	Technology Advertising & Branding Report
	Sales & Marketing Management
	Marketing News
	Advertising Ages Internet Marketing
	Marketing To Women
	Journal Of Marketing

Book Reviews

	How to Become a Rainmaker
	Marketing Without Advertising
	Home-Based Business for Dummies
	The Entrepreneurial Mindset: businessThink - 8 Rules for Getting it Right
	Succeeding in Business - Shakespeare Style
	Understanding Basic Business Principles

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