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Starbucked: A
Double Tall Tale of Caffeine, Commerce and Culture
By
Taylor Clark
ISBN:031601348X 9780316013482 Hardcover
$25.99/U.S. $29.99/CAN 304 pages 6 x 9-1/4 LITTLE, BROWN AND COMPANY
S
TARBUCKED will be the
first book to explore the incredible rise of the Starbucks Corporation and the
caffeine-crazy culture that fueled its success. Part Fast Food Nation, part
Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural
observation in telling the story of how the coffeehouse movement changed our
everyday lives, from our evolving neighborhoods and workplaces to the ways we
shop, socialize, and self-medicate.
(Continued below ...)
In STARBUCKED, Taylor Clark provides an objective, meticulously reported look
at the volatile issues like gentrification and fair trade that distress
activists and coffee zealots alike. Through a cast of characters that includes
coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more,
STARBUCKED explores how America transformed into a nation of coffee gourmets in
only a few years, how Starbucks manipulates psyches and social habits to snare
loyal customers, and why many of the things we think we know about the coffee
commodity chain are false.
