For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your … [Read more...] about How to Market to Women
Book Reviews
Lifestyle Entrepreneurship: Making a Profit Out of Passion
Freelance writer Mark Henricks says that self-employment can allow you you to do what you love and love what you can do in his book Not Just A Living: The Complete Guide To Creating A Business That Gives You A Life. Henricks asserts that not everyone starts a business for the money. In fact, more people are turning to entrepreneurship to support the lifestyle that they … [Read more...] about Lifestyle Entrepreneurship: Making a Profit Out of Passion
Book Review: Primal Leadership by Daniel Goleman
There are a lot of books available in the market when it comes to leadership skills. The leadership in organizations has been tried to improve throughout the years by high visionaries who wrote books. Among all the books we can grab hold of, the thing that makes Primal Leadership a novel, unique in its way is that it speaks about the emotional aspect attached to leadership. It … [Read more...] about Book Review: Primal Leadership by Daniel Goleman
The ABC’s of Building a Business Team That Wins
From the author of the Rich Dad's Advisors book Sales Dogs comes a guide on leading a team to greatness. Great champions have one thing in common: They know how to work as a team. Rich Dad's Advisors®: The ABC's of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team offers a set of simple, powerful … [Read more...] about The ABC’s of Building a Business Team That Wins
Five Ingredients to Make Every Marketing Delivery Sizzle!
Secret Sauce: How to Pack Your Messages with Persuasive Punch A constant fact of life that impacts every business, digital-driven technologies have profoundly changed how, where ,when, and why customers decide what to buy. Facebook “likes” from friends and online reviews from strangers hold more sway over consumer behavior than Super Bowl commercials, let alone print, radio, … [Read more...] about Five Ingredients to Make Every Marketing Delivery Sizzle!